#Taiwan #Japan #Tokyo #OTC Products

Understanding Taiwanese Preferences for Japanese OTC Products

In a rapidly changing global market, consumer behavior is a key factor for brands looking to succeed in various regions. DAC Group, a leader in inbound tourism promotion, is organizing an insightful seminar on September 24, 2026, in Tokyo's Ueno area, focusing specifically on the reasons behind Taiwanese tourists' choices of Japanese OTC (over-the-counter) products and cosmetics.

The seminar will feature prominent Japanese drugstore researcher Chin Seibin as a special advisor. With over 14 years of experience researching Japanese OTC products from a Taiwanese consumer perspective, Chin will share his insights during a dialogue with Naoshi Osaka, the Executive Director of Global Daily. This unique blend of expertise promises a deep dive into the dynamics of Taiwanese consumers’ choices when visiting Japan.

The Importance of Taiwanese Consumers

According to a study by the Japan Tourism Agency, Taiwanese visitors are among the largest consumers in Japan, spending an impressive 388.8 billion yen, making up 16.6% of total inbound tourist spending during the first quarter of 2026. The importance of Taiwanese visitors cannot be overstated; they are critical players in the Japanese inbound market, showing a continued interest in OTC and cosmetic purchases.

However, understanding why Taiwanese consumers choose specific products involves more than just analyzing spending figures. This seminar aims to unveil the underlying reasons behind brand preferences and purchasing decisions, addressing questions such as: Why do Taiwanese travelers prefer certain OTC products and how do they gather information before making a purchase?

Seminar Highlights

The seminar will encompass several key topics:

• - Information Gathering: How do Taiwanese tourists decide what to buy before arriving in Japan?
• - Product Recognition vs. Actual Purchase: What accounts for the difference between popular OTC products in Taiwan versus what is actually bought in Japanese stores?
• - Changes in Consumer Behavior: How has the approach of Taiwanese consumers altered post the ‘buying boom’?
• - Engaging New Products: Strategies for enticing Taiwanese tourists to try new products at retail outlets.

During the session, Chin and Osaka will navigate between the Taiwanese consumer perspective and the practical viewpoints of Japanese companies, digging into the steps from pre-travel information gathering to in-store decision-making and repeat purchases after returning home. This engaging dialogue will also include a Q&A session, providing opportunities for participating companies to seek tailored advice regarding their products and marketing strategies.

Participation Details

• - Date: September 24, 2026
• - Time: 15:00 to 16:30
• - Venue: Global Daily Headquarters Conference Room, Tokyo, Taito-ku
• - Participation Fee: Free (limited to 30 companies)

Interested companies can apply through the Global Daily website, with invitations closing once they reach capacity.

Meet the Experts

• - Chin Seibin: Renowned Japanese OTC researcher, distinguished for his insights into the Taiwanese market through media, books, and social media.
• - Naoshi Osaka: Executive Director at Global Daily, specializing in inbound promotions and overseas market support, focusing on what companies need to know from a sales perspective.

Contact Information

For inquiries regarding this seminar, please contact Global Daily's Public Relations Department at 03-6860-7011 or via email at [email protected].

In conclusion, this seminar represents an exceptional opportunity for stakeholders in the pharmaceutical and cosmetics industries to gain insights into the Taiwanese market's needs and preferences. Understanding these aspects can be crucial for tailoring strategies to attract and retain this vital consumer segment.