Analyzing the Shift in U.S. Visual Business: Post-Peak TV Revolution

Exploring the Transition of U.S. Visual Business: Post-Peak TV

In recent years, the U.S. visual business has witnessed significant changes attributed to various transformations in consumer behavior and technological advancements. On September 1, 2025, Fumitaka Okumura, Senior Manager at SHIFT Co., Ltd., will host a seminar titled "Post-Peak TV: A Structural Transformation of the U.S. Visual Business." This seminar aims to shed light on the evolving landscape of media, focusing on the challenges and opportunities faced by Japanese media and telecommunications companies.

Context of the Seminar

With the explosive growth of the subscription video-on-demand (SVOD) model, the visual industry reached unprecedented heights. However, this growth hit a peak in 2022, signaling the beginning of what can be termed the 'Post-Peak TV' era. The industry is now entering a phase marked by stagnating SVOD expansion, alongside the emergence of new revenue models such as advertising-based video on demand (AVOD) and free ad-supported streaming TV (FAST).

During the seminar, attendees will explore essential themes and critical changes affecting the U.S. media landscape. Key topics include the irreversible changes in broadcasting structures and the rise of connected TV (CTV) advertising markets. Also noteworthy is the implementation of generative AI within video production and advertising by major players like Netflix and Amazon, alongside collaborations between viewing data and AI to maximize revenue under free models.

Key Takeaways from the Seminar

1. Understanding Post-Peak TV: Analyzing the transition from growth to contraction within the U.S. market.
2. Limitations of the SVOD Model: Identifying shifts in revenue structures required for sustainability.
3. The Shift Away from Traditional Broadcasting: Exploring the transformations faced by U.S. broadcasters as they adapt to the new environment.
4. The Role of Generative AI: Examining how tech giants like Netflix and Amazon are integrating AI into their operational frameworks.
5. Strategies for Free Model Optimization: Maximizing revenue via FAST—free ad-supported TV strategies.
6. Implications for the Japanese Market: Projecting how these shifts may influence the media landscape in Japan.
7. Strategic Roles of SIers and Telecom Companies: Recommendations for media businesses within this transforming ecosystem.
8. Q&A Session: An interactive portion for attendees to engage with the speaker, culminating in networking opportunities.

Venue and Participation

The seminar will take place from 1 PM to 3 PM at the SSK Seminar Room in the ZaimaX Nishi-Shinbashi Building located in Minato, Tokyo. Participants can choose to attend in-person or join via a live-streaming Zoom webinar. Moreover, recordings will be accessible for two weeks post-seminar, allowing flexible viewing based on participants' availability.

Why Attend?

For professionals in the Japanese media, telecommunications, and broadcasting sectors, understanding these dynamics is crucial. This seminar will offer invaluable insights into emerging growth strategies needed to navigate the industry's transformation effectively. It highlights the imperative need for strategic adaptability in the face of rapid change, presenting a unique platform for knowledge exchange and collaboration among industry peers.

If you are interested in securing a spot, please refer to the event details here. For questions, you can contact SSK at [email protected] or through their official website.

About SSK

Founded on December 6, 1996, the New Social System Research Institute (SSK) has been providing business seminars, delivering high-level insights into marketing strategies, technological advancements, and management practices to stimulate opportunities for businesses. Dedicated to being at the forefront of information dissemination, SSK continues to evolve, facilitating clients' growth through essential resources and strategic partnerships.