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2025-06-19 05:05:41

Silver Egg Enhances AI Recommendation on CAMPFIRE Platform for Better User Engagement

Transforming Engagement: Silver Egg's AI Leap on CAMPFIRE



Silver Egg Technology, headquartered in Suita, Osaka, has made significant strides in enhancing user engagement on Japan's largest crowdfunding platform, CAMPFIRE. This achievement is attributed to the integration of Silver Egg's AI recommendation service, the “Igent Recommender.” With the launch, CAMPFIRE has witnessed improvements in user navigation on the homepage, overall site engagement, and key performance metrics including revenue and email open rates.

Catering to Diverse Needs


CAMPFIRE serves as a platform connecting various challengers, from individuals and corporations to non-profits and municipalities. As the largest purchase-based crowdfunding platform in Japan, it embraces an eclectic mix of projects, underscoring the significance of matching backers' interests with unique endeavors.

The inherent nature of crowdfunding—with its focus on limited-time unique projects—demands sophisticated matching solutions. This led CAMPFIRE to adopt Silver Egg's GAI-driven Igent Recommender around five years ago, refining the system to enhance the accuracy of these matches over time.

Key Factors for Choosing Igent Recommender


CAMPFIRE opted for Igent Recommender primarily due to:
1. Segment-based Personalization: Given the diverse categories present on CAMPFIRE, the ability to deliver tailored project suggestions based on user segments aligned perfectly with their challenge.
2. Enhanced User Engagement and Purchase Expectations: Impressive data points showcasing increases in user navigation within the platform and higher purchase expectations per impression reinforced the choice of Igent.
3. Flexibility and Support: The innovative approach to API integration, which addressed initial concerns over page display speeds, stood out as a crucial aspect of the decision-making process.

Documented Gains from the Integration


Post-implementation, CAMPFIRE has observed several positive impacts thanks to the diligent operations of Silver Egg's consultants:
  • - Improved Site Navigation: While refining project detail pages, the company successfully integrated a recommendation system that sidesteps display delays, leading to a doubling in page loading speeds and an overall boost in site engagement.
  • - Increased Revenue from Homepage Recommendations: By introducing a recommendation space on the second view of the homepage, they enhanced navigation, leading to an uptick in Gross Merchandise Value (GMV) relative to the number of impressions.
  • - Higher Conversion Rates for Segment Emails: Including the recommendation function in segment-targeted emails yielded an impressive 1.5 times increase in conversion rates compared to standard bulk distributions.

Future Outlook: AI for Evolving Challenges


CAMPFIRE's future aspirations revolve around leveraging AI to continue providing support for creators, ensuring they can produce high-quality projects effectively. The platform aims to increase matching accuracy and user awareness through segment-focused strategies, fostering connections between backers and extraordinary projects. Silver Egg remains committed to enhancing recommendation precision and delivering comprehensive data analysis, thus maximizing the cycle of challenges and support that define CAMPFIRE.

Learn More


For more insights into this integration, visit the case study featured on Silver Egg’s website: CAMPFIRE Case Study. Additionally, details about the Igent Recommender can be found here: Igent Recommender.

About Silver Egg Technology


Silver Egg Technology excels in AI-driven digital marketing solutions, catering to businesses seeking personalized engagement through its renowned recommendation engine, Igent X. With an arsenal of high-performance products and a focus on delivering measurable business outcomes, they remain at the forefront of personalized marketing innovation. More information can be found at Silver Egg Technology.


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Topics Consumer Products & Retail)

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