Celebrating Four Years of FRUITS ZIPPER with a Spectacular Exhibition this Summer

The 4th Anniversary Celebration of FRUITS ZIPPER

This summer, Laforet Harajuku is buzzing with the excitement of special events and pop-up shops featuring trending brands and captivating content, with a highlight being the exhibition celebrating the 4th anniversary of FRUITS ZIPPER, titled FRUITS ZIPPER 4th Anniversary 超★観測展. This unique exhibition, themed around a "research ship," allows visitors to delve into the four-year journey of FRUITS ZIPPER through immersive displays of photographs, videos, costumes, and live performances. Additionally, engaging outreach campaigns will take place throughout the venue.

Exhibition Overview

The exhibition not only reflects the group's past but also showcases the charisma of its members. With eight different zones that include exciting audiovisual components, visitors can experience the essence of FRUITS ZIPPER up close. Highlights will include a massive triple-screen setup featuring live performances and backstage glimpses in the FRUITS ZIPPER 超！GALAXY Live section. Attendees can also leave their thoughts in an interactive element called the Kagami POWDER ROOM.

Moreover, throughout Laforet Harajuku’s floors 4F, 4.5F, and 5F, those who make purchases totaling over 5,000 yen are rewarded with a special FRUITS ZIPPER member sticker, transforming a shopping trip into a memorable experience. This exhibition provides not just a nostalgic look back but also a glimpse into the future of the group.

Special Collaboration Campaigns

In line with the exhibit, a series of internal campaigns will run concurrently in the store. These will include:

1. Exclusive Collaborative Stickers: Every shopper at Laforet Harajuku's designated floors during the exhibition period will receive a FRUITS ZIPPER member sticker upon making qualifying purchases.
2. Visual Collaborations in-store: Life-sized posters of each member will grace the walls, serving as ideal photo spots for fans.

Pop-Up Shops Enthralling Visitors

From August 11 to August 17, pop-ups featuring the innovative new nail brand oui nails will showcase a unique nail experience. With their peel-off manicure that dries in just one minute and does not require nail polish remover, this brand introduces a refreshing approach to self-manicure. With 87 stunning colors available, it promises a hassle-free nail experience for those unable to maintain regular manicures regularly. Shoppers will have the opportunity to participate in a fun gachapon game with the purchase of three bottles, adding to the excitement of the shopping experience.

Additionally, HELL BLAU, a clothing line by the multi-talented "Ano", marks its debut pop-up store from August 6 to August 9. Ano aims to share the philosophy of wearing clothes that one genuinely desires, reflecting personal expression throughout the brand’s offerings. Attendees will have early access to the latest collections, exclusive items from previous lines typically sold online, and various shopping perks that enhance the purchasing experience.

Love and Madness Market

Beyond these highlighted events, Laforet Harajuku continues to support creativity through its Love and Madness Market, featuring monthly collaborations with around 100 diverse creators and brands. For August, visitors can explore offerings from MAY LADY COSMETICS, which explores the duality of beauty and deeper desires, oea, which emphasizes locally produced, high-quality contemporary apparel, and MANEKINEKO TOKYO, showcasing unique handmade lucky cats that bridge traditional artistry with modern interpretations.

Each month, the market continues to showcase the talent of both established and emerging creators across various fields, transforming the Laforet space into a vibrant hub of artistic expression.

Join us this summer at Laforet Harajuku for a unique shopping experience and celebrate the innovation and creativity that FRUITS ZIPPER and its collaborators bring to life!