#Japan #Tokyo #Global CityTech Bridge #NewNormDesign #matinnn

Sustainable Innovation in Tokyo: NewNormDesign Leads the Way

The recent initiative by CIC Institute in Tokyo marks a significant step towards a greener future with the successful implementation of a sustainable design project by NewNormDesign. In collaboration with Sapporo Real Estate Development and Funaba, the project utilizes the sustainable material platform 'matinno' to redefine interior spaces in an eco-friendly fashion.

Background of the Global CityTech Bridge Project

CIC Institute, led by CEO Denise Medrenka and operating from Toranomon, Minato-ku, has been granted the responsibility of managing the 'Global CityTech Bridge' program by the Tokyo Metropolitan Government. This program aims to foster innovation aimed at tackling global challenges and supporting startups. Recently, it has reached a milestone with one of its supported projects achieving public implementation.

The focus of the recent implementation was to utilize the materials reused from the Osaka-Kansai Expo to create a sustainable interior design in the Alcazar property located in Ebisu, Shibuya. This project not only emphasizes the importance of sustainability but exhibits how collaborative efforts between different stakeholders can lead to impactful solutions.

Project Highlights

The interior design project executed by NewNormDesign harnessed the sustainable building material platform 'matinno', which aligns with the goals of lowering environmental impacts and enhancing resource efficiency. By reusing materials from the Osaka Expo for almost six months, the project showcased innovative sustainable practices that contribute to CO2 emission reductions, achieving a significant decrease of approximately 475 kg of carbon emissions in the renovation process. Moreover, the project successfully minimized construction waste, benefitting the environment significantly.

With real-time tracking capabilities, 'matinno' has established a unique mapping system that allows users to match reusable materials effectively. This method ensures a streamlined process from material extraction to utilization, simplifying the transition to a more circular economy in construction. Key stakeholders were actively involved, ensuring the feasibility of reuse in future projects and potentially inspiring changes in procurement policies towards sustainability.

Impact and Future Directions

The achievements of this project emphasize the potential of circular construction practices as a viable solution in urban areas. As Tokyo strives to become a global leader in sustainability initiatives, the introduction of this innovative project illustrates how circular economy frameworks can work within the complexities of modern urban structures. The partnership between NewNormDesign and the other involved entities represents a model for future collaborations aimed at addressing pressing social and environmental challenges as Tokyo embarks on its journey toward decarbonization.

As part of the ongoing efforts within the Global CityTech Bridge, CIC Institute aims to create new business ventures that tackle social issues such as resource circulation and carbon neutrality through ongoing cooperation between social implementation partners and startups.

The details regarding the project's outcomes will be officially presented on March 2nd at CIC Tokyo, showcasing the innovation and efforts made to contribute towards environmentally friendly urban revitalization.

Call for Participation

CIC Institute invites interested businesses and startups to join this initiative. Those looking to make a meaningful impact in sustainable urban development should reach out to the Global CityTech Bridge office at [email protected] for partnership opportunities.

About Global CityTech Bridge

'Global CityTech Bridge' represents an initiative aimed at fostering urban-related technology innovations. Collaboratively operated by CIC Institute and Shimizu Corporation, this program works with eighteen major corporations and government organizations to provide startups with opportunities, economic assistance, and support for international market entry. Future projects under this initiative will focus on smart city solutions in Tokyo, targeting mobility, energy efficiency, disaster resilience, and various other contemporary urban challenges.

For more information about Global CityTech Bridge, visit here.

About CIC Institute

CIC Institute functions as a part of the global CIC network, specializing in the operation of innovation centers and innovative programs for startups. As demand for startup support grows, especially in deep-tech sectors, the institute collaborates with government, universities, and private enterprises to foster growth in the innovation ecosystem.

For more information about CIC Institute, visit here.