#South Korea #Seoul #stationery #Loft #29CM

Experience the Fusion of Japanese and Korean Stationery Culture at the 29CM x LOFT Pop-Up Event

From September 2 to 6, 2026, Seoul will become a hub for stationery enthusiasts as the esteemed LOFT collaborates with the popular South Korean lifestyle select shop, 29CM, to host the first-ever "PAGE TO PAGES" pop-up event. Located in the vibrant Seongsu area, this unique event will feature a showcase of innovative products from both Japanese and Korean stationery brands.

A Cultural Exchange of Creativity

As the world becomes more digital, this event emphasizes the timeless charm of analog tools for creativity and expression. With booths from 29 Japanese stationery brands, and 10 curated local Korean brands, a total of 39 brands will participate, offering limited edition products that celebrate the art of analog recording. Attendees are encouraged to explore how stationery items can transform personal documentation into a lifestyle statement.

The venue will be split across two floors:

• - 1st Floor: Features booths from 29 Japanese brands such as HIGHTIDE, KOKUYO, and HOBONICHI.
• - 2nd Floor: Presents selections from the Korean brands curated by 29CM, including HAND IN GLOBE and MOHS.

Interactive Experiences and Workshops

One of the highlights of the event will be engaging, hands-on workshops where visitors can create their very own bookmarks using various papers, strings, and trinkets, allowing them to experience recording memories in a personal and creative way. In addition, the "Message Media Wall," a unique large-screen projection area, will display the phrases and notes visitors compose during the event, merging digital and traditional forms of expression.

Attendees will also have the opportunity to participate in craft workshops, such as making original bookmarks and customized notebooks, enhancing their experience while celebrating the joy of stationery.

Exclusive items including limited-edition washi tape inspired by Korean gimbap and adorable cactus designs will be available for sale. The atmosphere promises to be lively and inspiring—perfectly suited for those looking to express their individuality through stationery.

Engaging with the Community

This event is not only about showcasing products; it aims to serve as a platform for cultural exchange between Japan and Korea, shining a light on the unique qualities of Japanese stationery. Attendees can engage with brand representatives, immerse themselves in workshops, and foster connections with others who share a passion for creativity.

As an added bonus, limited edition tote bags will be given away to attendees visiting the ticket booth, and those who follow LOFT's official Instagram while making a purchase will receive a special mini keyring bag, with larger purchases earning a stylish big bag.

Whether you're a stationery aficionado or simply curious about the craft, the 29CM x LOFT pop-up event in Seoul's Seongsu district promises to deliver an unforgettable experience, combining creativity, interaction, and a sense of community. Don't miss out on this unique opportunity!

Event Details:

• - Dates: September 2 (Wed) to September 6 (Sun), 2026
• - Location: 11 Gil 7, Yeonmuja-ro, Seongdong-gu, Seoul, South Korea
• - Opening Hours:

- September 2: 15:00 - 19:30
- September 3-6: 11:00 - 14:00 / 15:00 - 19:30

• - Entry Fee: 2,900 KRW (limited availability)

Dive into the world of creativity and stationery at PAGE TO PAGES, where every detail offers something new. Join in the celebration of culture, craft, and creativity!