#Japan #Tokyo #AEON Mall #VOISING #Ireisu

Ireisu and Aeon Mall Collaboration: A Shopping Experience Like No Other

The 2.5D idol group, Ireisu, under the management of VOISING, has officially announced an exciting collaboration with Aeon Mall, one of Japan's largest shopping centers. Starting from January 30, fans can engage in a unique campaign across 33 different Aeon Mall locations nationwide, where Ireisu will take over the space with vibrant visuals, merchandise, and interactive activities designed to immerse visitors in their world of entertainment.

This collaboration merges the everyday act of shopping with the emotional connection of supporting one's favorite idols, creating an experience that goes beyond mere transactions. With a popup store at each participating mall, fans will have the opportunity to purchase exclusive goods featuring specially illustrated visuals of the members in casual attire, representing the theme of “shopping.”

A Multi-Sensory Experience

As part of the campaign, Ireisu will adorn the interiors of the malls with posters and dynamic digital signage that showcases their unique world. Visitors will feel as though they have stepped into a dreamlike realm where reality meets fantasy, as the specially commissioned images of the members evoke a sense of closeness. The concept encourages fans to imagine, “What if Ireisu were shopping at the same mall as me?” This merger of two-dimensional art with real-world shopping creates an engaging and interactive experience for everyone.

Specially Created Merchandise

To coincide with the collaboration, an exclusive lineup of original merchandise has been designed, including:

• - Random Original Can Badges (6 varieties) – Ideal for subtly showcasing your fandom on bags or pouches.
• - Random Original Acrylic Keychains (6 varieties) – A staple item that condenses the charm of newly created illustrations, perfect for your daily outings.
• - Original Tote Bags (6 designs) – Practical and themed around shopping, doubles as an eco-friendly bag.
• - Original Die-Cut Cushions (6 designs) – Offers a cozy feel with a visible presence, perfect for keeping your favorite idol close in your room.
• - Original Posters (1 design) – Exclusive visuals featuring all six members in casual attire.
• - Original Stainless Steel Bottles (1 design) – Effortlessly fits into daily life and enhances your support for Ireisu.

Interactive Campaign Activities

Adding to the excitement, visitors can participate in a digital stamp rally throughout the shopping center. By visiting three designated stamp spots within the 33 malls, fans can earn a limited-edition AR photo frame featuring one of the Ireisu members at random. This initiative creates an enjoyable opportunity for fans to engage with Ireisu through their smartphones in a way that is distinctly unique.

Moreover, shoppers who spend over 2,200 yen at any participating Aeon Mall store will receive an exclusive sticker featuring the collaboration design. This allows fans to integrate their support for Ireisu seamlessly into their everyday shopping experience.

Please note that due to the expected popularity of the events, specific times may require advanced reservation systems at some locations. For further details, please visit the official website at Ireisu Official Site.

About Ireisu

Ireisu, also known as Irregular Dice, is a rising 2.5D idol group formed in October 2020 under VOISING. The six-member ensemble is known for their engaging performances and has rapidly grown in popularity, excelling in both online and offline venues. Their recent achievements include completing a nationwide tour across six cities in 2023, and they have exciting plans for a two-day concert at the legendary Nippon Budokan in February 2024, alongside their first-ever dome concert at Beruna Dome in late 2024. Looking forward, they are also set to embark on a massive nationwide arena tour in the summer of 2025.

Members:

• - Hotoke
• - Hatsu Usagi
• - Riu Ra
• - If
• - Yusuke
• - Naiko

This collaboration with Aeon Mall presents a fantastic chance for fans to engage with their beloved idols in a lively, fun-filled, and interactive setting. Don’t miss out on this exciting opportunity to experience Ireisu in a whole new light!

Join the fun at Aeon Mall and let your daily shopping be colored by your favorite Ireisu members!