GOOD TRAFFIC Achieves Recognition with Bronze OBIE Awards for Innovative Taxi Campaign
GOOD TRAFFIC, a dynamic transit Out-of-Home (OOH) advertising agency, has achieved notable success by winning two Bronze OBIE Awards at the prestigious 84th Annual OBIE Awards. These awards honor outstanding work in the realm of out-of-home advertising, and GOOD TRAFFIC's latest campaign truly exemplifies creativity and innovation.
The celebrated campaign features vintage taxis wrapped in a design that promotes the Amazon Prime Video series Spider-Noir. Launched in May 2026, in tandem with the series' premiere, the campaign was aimed at transforming everyday street scenes into immersive experiences that resonated with audiences. By wrapping three vintage taxis in a unique design, COMPLETE with custom 3D Spider-Man figures, GOOD TRAFFIC effectively translated the noir aesthetic of the series into a visual feast that captured the attention of passersby.
During the OBIE Awards ceremony, which took place on October 15, 2026, GOOD TRAFFIC's campaign was recognized in two categories: Experiential Immersive OOH and Entertainment Media OOH. Notably, this success was not merely the result of effective design but is attributed to comprehensive planning and execution. Alberto Mestre, the CCO of GOOD TRAFFIC, expressed the campaign's aim was to enhance the viewer's experience by bringing elements of Spider-Noir to street level. He stated, 'The idea was to make the audience feel like they were experiencing the series in real life.'
The campaign featured taxis that roamed New York City, particularly targeting high-density areas popular among tourists. The strategy behind this was to maximize visibility and engagement, ensuring that the taxis not only served as transportation but also as captivating moving billboards. Over the course of seven days, these bespoke taxis drove through key neighborhoods, offering a dynamic and playful advertisement that blended seamlessly with the urban environment.
Mestre recognized that while this initiative was a significant endeavor, the campaign's success was made possible through the collaborative efforts of a talented team and valuable partners. GOOD TRAFFIC sees this campaign not only as an award-winning feat but as a strong indication of where the future of Out-of-Home advertising is headed, emphasizing the importance of experiential activations in creating memorable marketing moments.
Founded by Craig Cook and Niels Sommerfeld in 2017, GOOD TRAFFIC stands out in the OOH advertising landscape by transforming rideshare vehicles into attention-grabbing moving displays. The agency works with over a hundred Fortune 1000 brands, leveraging their unique approach to ensure that advertisements reach consumers at the right time and place. Their commitment to designing captivating campaigns is reflected in the reception of their award-winning strategies, as they continuously explore innovative ways to connect brands with their audiences.
In summary, GOOD TRAFFIC's recognition at the OBIE Awards is a notable achievement that not only affirms their creative capabilities but also marks a turning point in how brands engage with consumers through out-of-home advertising. With plans for future campaigns and expansions into other markets, GOOD TRAFFIC is poised to lead the charge in redefining the boundaries of advertisement visibility and audience interaction.
The celebrated campaign features vintage taxis wrapped in a design that promotes the Amazon Prime Video series Spider-Noir. Launched in May 2026, in tandem with the series' premiere, the campaign was aimed at transforming everyday street scenes into immersive experiences that resonated with audiences. By wrapping three vintage taxis in a unique design, COMPLETE with custom 3D Spider-Man figures, GOOD TRAFFIC effectively translated the noir aesthetic of the series into a visual feast that captured the attention of passersby.
During the OBIE Awards ceremony, which took place on October 15, 2026, GOOD TRAFFIC's campaign was recognized in two categories: Experiential Immersive OOH and Entertainment Media OOH. Notably, this success was not merely the result of effective design but is attributed to comprehensive planning and execution. Alberto Mestre, the CCO of GOOD TRAFFIC, expressed the campaign's aim was to enhance the viewer's experience by bringing elements of Spider-Noir to street level. He stated, 'The idea was to make the audience feel like they were experiencing the series in real life.'
The campaign featured taxis that roamed New York City, particularly targeting high-density areas popular among tourists. The strategy behind this was to maximize visibility and engagement, ensuring that the taxis not only served as transportation but also as captivating moving billboards. Over the course of seven days, these bespoke taxis drove through key neighborhoods, offering a dynamic and playful advertisement that blended seamlessly with the urban environment.
Mestre recognized that while this initiative was a significant endeavor, the campaign's success was made possible through the collaborative efforts of a talented team and valuable partners. GOOD TRAFFIC sees this campaign not only as an award-winning feat but as a strong indication of where the future of Out-of-Home advertising is headed, emphasizing the importance of experiential activations in creating memorable marketing moments.
Founded by Craig Cook and Niels Sommerfeld in 2017, GOOD TRAFFIC stands out in the OOH advertising landscape by transforming rideshare vehicles into attention-grabbing moving displays. The agency works with over a hundred Fortune 1000 brands, leveraging their unique approach to ensure that advertisements reach consumers at the right time and place. Their commitment to designing captivating campaigns is reflected in the reception of their award-winning strategies, as they continuously explore innovative ways to connect brands with their audiences.
In summary, GOOD TRAFFIC's recognition at the OBIE Awards is a notable achievement that not only affirms their creative capabilities but also marks a turning point in how brands engage with consumers through out-of-home advertising. With plans for future campaigns and expansions into other markets, GOOD TRAFFIC is poised to lead the charge in redefining the boundaries of advertisement visibility and audience interaction.
Topics Entertainment & Media）
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