#USA #New York #Cinema Advertising #Screenvision Media #Marcus Theatres

Screenvision Media and Marcus Theatres Partnership Extension

On March 27, 2025, Screenvision Media, a leader in cinema advertising and content representation, announced an extension of its significant partnership with Marcus Theatres, a division of The Marcus Corporation. This extension underscores their successful collaboration that has spanned over 16 years. Screenvision Media offers premium video advertising solutions and works closely with top-tier exhibitors, and this agreement aims to build upon that legacy.

As the fourth largest cinema exhibitor in the United States, Marcus Theatres operates 60 locations and boasts an impressive 806 screens throughout the Screenvision network. This strategic partnership allows both entities to tap into each other's strengths in providing an engaging cinematic environment. Notably, films are returning to box office rates that have not been seen in years, making the timing for this partnership especially advantageous as it positions both companies to capitalize on this resurgence.

Darryl Schaffer, Screenvision's Chief Partnership Officer, expressed enthusiasm about the renewed commitment to enhance the moviegoing experience: "The enthusiasm for the 2025 box office is returning to levels we have not seen in years. We look forward to continuing to deliver the industry's best preshow with new and highly engaging content that consistently resonates with moviegoers."

The partnership has led to the introduction of