Introducing 'Benewan Smart Meal Support powered by miive' - A Collaboration to Enhance Employee Benefits
In an exciting move to cater to the evolving needs of employee welfare, miive, based in Shibuya, Tokyo, has partnered with Benefit One to unveil their groundbreaking service, named 'Benewan Smart Meal Support powered by miive.' Set to launch on May 18, 2026, this new initiative aims to provide businesses with an innovative and effective meal support option for their employees. With Dai-ichi Life joining the endeavor, the rollout is expected to leverage the insurance giant's extensive customer base and corporate sales channels to foster a comprehensive proposal strategy.
The collaboration among these three companies comes in response to recent trends concerning rising prices and an increasingly competitive labor market. Companies are rapidly shifting towards enhanced welfare benefits as a means of employee compensation, and the upcoming increase in the non-taxable limit for meal expenses in April 2026 is anticipated to act as a significant catalyst for this shift.
The strength of miive lies in their high-utilization product design, while Benefit One contributes their established expertise and customer trust in the welfare services domain. Together with the long-term client relationships cultivated by Dai-ichi Life, the partnership aims to create a sustainable infrastructure that connects companies with their employees in daily operations. This means that the welfare services provided will be empathetic to individual employee life stages and values, ultimately promoting more impactful human capital investments.
The first initiative to emerge from this partnership will be the launch of 'Benewan Smart Meal Support powered by miive,' which effectively utilizes miive's product infrastructure. Some core features of this service include:
Looking ahead, all three companies plan to progressively expand their welfare-related services over various domains. The recent changes in work patterns and lifestyles have prompted a critical re-evaluation of welfare offerings, with the intent to introduce a new model of employee benefits that employees can access frequently and without hassle.
The current initiative serves as a foundation from which the companies will expand further into the realm of employee welfare services. Plans are already in place for the joint development of discount coupons and cafeteria plans, as well as engaging in strategies to promote usage based on collected data, ensuring employees encounter a truly innovative welfare experience.
Additionally, the integration of data platforms across all participating companies will facilitate advancements in using AI technologies, developing personalized features. These efforts will focus on delivering optimal welfare solutions tailored to each employee's usage habits and life events, positioning welfare not merely as a program but as a strategic investment in human capital reflecting the company's ethos.
Dai-ichi Life Insurance Company, Limited
miive, Inc.
Benefit One Group
For inquiries about service introduction, please visit this page or contact the Benefit One PR team at [email protected].
The collaboration among these three companies comes in response to recent trends concerning rising prices and an increasingly competitive labor market. Companies are rapidly shifting towards enhanced welfare benefits as a means of employee compensation, and the upcoming increase in the non-taxable limit for meal expenses in April 2026 is anticipated to act as a significant catalyst for this shift.
The strength of miive lies in their high-utilization product design, while Benefit One contributes their established expertise and customer trust in the welfare services domain. Together with the long-term client relationships cultivated by Dai-ichi Life, the partnership aims to create a sustainable infrastructure that connects companies with their employees in daily operations. This means that the welfare services provided will be empathetic to individual employee life stages and values, ultimately promoting more impactful human capital investments.
The Features of 'Benewan Smart Meal Support'
The first initiative to emerge from this partnership will be the launch of 'Benewan Smart Meal Support powered by miive,' which effectively utilizes miive's product infrastructure. Some core features of this service include:
- - Automated Management of Tax-Exempt Meal Support: The system will automatically process compliance with tax regulations, which require a 50%-50% split of costs between the employer and employee.
- - Designed for Everyday Use: Employees will benefit from a user-friendly design that integrates with a Visa card and a corresponding app, enabling them to utilize the service without any cumbersome application procedures.
- - High Utilization Rate: By leveraging miive's platform, which boasts a utilization rate exceeding 90%, employees can expect seamless access to meal support.
- - Automatic Processing of Points: miive's system will automatically manage company-provided points and any out-of-pocket expense from employees.
Looking ahead, all three companies plan to progressively expand their welfare-related services over various domains. The recent changes in work patterns and lifestyles have prompted a critical re-evaluation of welfare offerings, with the intent to introduce a new model of employee benefits that employees can access frequently and without hassle.
Future Developments
The current initiative serves as a foundation from which the companies will expand further into the realm of employee welfare services. Plans are already in place for the joint development of discount coupons and cafeteria plans, as well as engaging in strategies to promote usage based on collected data, ensuring employees encounter a truly innovative welfare experience.
Additionally, the integration of data platforms across all participating companies will facilitate advancements in using AI technologies, developing personalized features. These efforts will focus on delivering optimal welfare solutions tailored to each employee's usage habits and life events, positioning welfare not merely as a program but as a strategic investment in human capital reflecting the company's ethos.
Company Backgrounds
Dai-ichi Life Insurance Company, Limited
- - Established: September 15, 1902
- - President: Toshiaki Sumino
- - Headquarters: 1-13-1 Yurakucho, Chiyoda-ku, Tokyo
- - Business: Life insurance services
- - URL: Dai-ichi Life
miive, Inc.
- - Established: July 2, 2020
- - CEO: Ren Kurita
- - Headquarters: 16F Linksquare Shinjuku, 5-27-5 Sendagaya, Shibuya-ku, Tokyo
- - Business: Development and operation of the welfare platform 'miive'
- - URL: miive
Benefit One Group
- - Established: March 15, 1996
- - President: Kiyoto Matsuda
- - Headquarters: 37F Shinjuku Park Tower, 3-7-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo
- - Business: Welfare services, healthcare services, incentive services, purchasing and payment agency services, personal services, CRM (Customer Relationship Management) services, among others
- - URL: Benefit One
For inquiries about service introduction, please visit this page or contact the Benefit One PR team at [email protected].
Topics Consumer Products & Retail）
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