Building a Sales Organization for New Businesses
The business landscape is ever-evolving, and creating a robust sales organization is crucial for the success of new ventures. On March 4, 2026, from 13:00 to 14:30, Enfactory Inc., led by CEO Kenta Kato, will host a seminar titled "How to Build a Sales Organization for New Businesses: Why Just 'Selling' Isn't Enough?" This engaging session aims to clarify the importance of a hypothesis-driven sales organization that connects the three growth phases: pre-product-market fit (PMF) exploration, transition into market expansion, and effective scaling.
Many businesses find themselves at a crossroads during the new business development stage. While they may have a strong existing business framework, they often struggle to define the appropriate sales strategies necessary for new ventures. As a result, companies may experience stagnation, grappling with vague selling approaches and lacking clarity on who should sell and how. The seminar addresses these challenges head-on, emphasizing that a sales organization is not a static construct; it requires continuous evolution to meet the demands of varying phases.
Economic cycles dictate different requirements for sales teams, especially when moving from the chaos of the exploration phase, where the focus should be on understanding the market, to the expansion phase, where scaling efforts become paramount. However, many businesses mistakenly apply traditional sales methods that may hinder growth and exploration. This often leads to a neglect of hypothesis validation, ultimately stunting progress.
Featured at the seminar is Mr. Takuji Tojo, CEO of CSvision Consulting and a leading figure in the sales organizations of global IT giants like Cisco Systems, AWS, and Lenovo Japan. His insights will shed light on how new businesses can adapt their sales strategies to transition from a 'selling' focus to a more exploratory approach conducive to learning and discovery during the early phases.
The seminar’s content is especially valuable for middle- to large-size corporations, business development leaders, and those who want actionable strategies for building efficient sales organizations tailored to different growth phases. Participants will learn how to break free from outdated sales practices, leveraging technologies like SFA and AI to create scientifically-driven sales approaches. Emphasis will be placed on moving away from reliant sales techniques towards creating a sustainable sales organization capable of thriving across all growth phases.
Highlights of the Seminar:
1.
Guest Lecture (13:00 - 13:40): Takuji Tojo
- Insight into the critical differences demanded by each phase of growth and effective strategies for transition.
2.
Session 1 (13:40 - 13:55): Takumi Karatsu, Sales Division Manager at Matsurika
- Real-world examples of transitioning sales strategies in response to evolving market needs.
3.
Session 2 (13:55 - 14:10): Wakana Kishimoto, Manager at RevComm
- Discussing advancements in sales organizations through the use of voice AI technology and transforming sales data into assets.
4.
Session 3 (14:10 - 14:25): Tadashi Keiyo, Head of Procurl Unit at Enfactory
- Key points for leveraging professional talents in new business ventures.
Don't miss this opportunity to redefine your approach to sales in new business development. Sign up for free to gain insights and strategies that can help you cultivate your next pillar of growth.
Event Details:
- - Date: March 4, 2026
- - Time: 13:00 - 14:30 (JST)
- - Location: Zoom Webinar (registration required for access link)
- - Cost: Free
This seminar promises to be an enriching experience, equipping you with the tools and knowledge necessary to launch new ventures successfully.
Registration:
Click Here to Register