Gumball 3000 Kicks Off 27th Annual Rally at Seminole Hard Rock Hotel
On June 5, 2026, the exhilarating Gumball 3000 rally is set to begin its 27th annual journey at the iconic Seminole Hard Rock Hotel & Casino in Hollywood, Florida. This remarkable event marks the fifth year of its partnership with Hard Rock International and promises an exciting week filled with supercars, music, and unforgettable experiences.
The rally festival, which runs until June 10, is free for the public and offers a variety of activities including car showcases, music performances, and exclusive VIP parties. With over 100 international celebrities behind the wheel of their supercars, participants hail from more than 40 countries, showcasing an impressive collection of vehicles from custom builds and classics to rare hypercars.
Gumball 3000 was founded by Maximillion Cooper, who believes in the power of cars, music, and entertainment to bring people together. "This year celebrates an exciting return to North America with a pioneering adventure through the US and Mexico," Cooper explains. The rally culminates in Mexico City, right before the FIFA World Cup 26™ kickoff.
The launch party on June 4 at the DAER Nightclub is slated to feature a live performance by renowned DJ Afrojack, followed by the rally's official start on June 5, where a surprise global celebrity will wave the start flag to begin the adventure. The route is expected to cover approximately 3,000 miles, making significant stops in Amelia Island, New Orleans, and Austin before concluding in Mexico City.
Amelia Island will host a memorable parade of cars on June 5, complemented by a skatepark showcase that merges the Gumball tradition of automotive excellence and skate culture. As they reach Mexico City, rally participants will enjoy VIP hospitality while watching the highly anticipated opening match of the FIFA World Cup 26™ at the iconic Estadio Azteca.
In addition to the thrill of the rally, the Gumball 3000 Foundation aims to raise funds for youth projects worldwide. In 2025, they raised a record $2 million, and this year, they are determined to surpass that feat as they engage with fans and communities along the route.
Join thousands of fans as they witness the fusion of high-speed thrills, celebrity culture, and charitable initiatives. For more details about this extraordinary rally, visit
gumball3000.com. From showcasing extraordinary vehicles to uniting music lovers and sports enthusiasts, this year’s Gumball 3000 will undoubtedly be an event to remember.
Event Highlights
- - Kickoff Date: June 5, 2026
- - Key Stops: Amelia Island, New Orleans, Austin, and Mexico City
- - Finale: VIP experience at Estadio Azteca for the FIFA World Cup 26™ opening match
- - Participation: Over 100 supercars and international celebrities
About Gumball 3000
Founded in 1999 by Maximillion Cooper, Gumball 3000 has evolved from a simple rally into one of the most substantial automotive lifestyle brands worldwide. It attracts a global audience, turning the event into a cultural phenomenon that spans across different mediums, from TV shows to video games.
About Hard Rock International
With venues in nearly 80 countries, Hard Rock International is known for its notable entertainment experiences coupled with impressive hospitality. The Seminole Hard Rock Hotel & Casino is the flagship property, boasting a unique Guitar Hotel and a range of luxurious amenities.
Conclusion
The Gumball 3000 is more than just a rally; it's a celebration of passion, creativity, and connectivity among car enthusiasts, music lovers, and fans around the world. Get ready for an unforgettable week that will be felt long after the finish line is crossed!