Blackbaud and Constant Contact Launch Integration to Boost Fundraising Engagement for Nonprofits

Enhancing Digital Engagement for Social Impact Organizations

On July 8, 2025, Blackbaud, a leader in software designed for social impact, and Constant Contact, recognized for its digital marketing tools tailored for small businesses and nonprofits, unveiled a strategic integration that promises to revolutionize digital engagement within the social impact sector. This collaboration aims to embed Constant Contact's advanced AI-driven marketing tools into Blackbaud's acclaimed Raiser's Edge NXT® fundraising software, providing organizations with an unprecedented advantage in reaching and engaging their supporters.

A Groundbreaking Integration

This integration is set to empower social impact organizations by integrating Constant Contact's potent digital marketing capabilities directly within Raiser's Edge NXT. This will allow users to manage email, SMS, social media campaigns, and other digital marketing strategies seamlessly from a single platform. According to Sudip Datta, Chief Product Officer at Blackbaud, this partnership holds immense potential for their clients, featuring unmatched fundraising capabilities combined with state-of-the-art AI tools. The aim is to create meaningful connections between supporters and organizations, ensuring that every interaction is valuable and interconnected.

Constant Contact's CEO, Frank Vella, highlighted that this partnership enables nonprofit organizations to refine their fundraising tactics through enhanced marketing strategies. By merging data from both platforms, organizations would gain a comprehensive insight into donor behavior, thus facilitating AI-driven personalized communications that reach the right audience at precisely the right moment.

Key Advantages of the Integration

1. Improved Supporter Engagement
Organizations using Raiser's Edge NXT will benefit from Constant Contact's capabilities to curate personalized experiences for their supporters. By leveraging comprehensive constituent data, users can initiate dynamic email, SMS, and social outreach campaigns customized to align with individual supporter interests.

2. Faster Campaign Launches
The AI functionalities embedded within Constant Contact will allow users to create marketing campaigns in mere minutes. Users can obtain recommended copy, visuals, and communication schedules for each element of their campaigns, drastically reducing setup time and ensuring campaign effectiveness across multiple channels.

3. Streamlined Operations
This integration removes the necessity for manual data transfers between systems, simplifying automation and personalization efforts based on supporter interactions. Blackbaud clients can readily import lists of constituents, manage subscription preferences in compliance with consent guidelines, and maintain selected fields from Raiser's Edge NXT directly within their Constant Contact accounts.

By merging the extensive fundraising abilities of Raiser's Edge NXT with the dynamic marketing solutions offered by Constant Contact, clients will experience a powerful toolset designed to amplify online fundraising and respond adeptly to evolving campaign demands.

Availability and Future Plans

This integration is being rolled out in phases, commencing with a select number of Raiser's Edge NXT customers, with broader access anticipated in early August 2025. All Raiser's Edge NXT users will receive a trial version of Constant Contact integrated within their software environment. To fully harness the benefits of this collaboration, an active Constant Contact subscription is prerequisites.

Overall, Blackbaud and Constant Contact's innovative collaboration marks a significant improvement in the digital marketing capabilities available to nonprofit organizations, assisting them in better engaging their communities and driving fundraising success.

About the Companies

Blackbaud (NASDAQ: BLKB) specializes in software that powers social impact—serving nonprofits, educational institutions, and corporate social responsibility organizations. With millions of users managing over $100 billion annually through Blackbaud solutions, the company has been recognized for its commitment to enabling positive societal change.

Constant Contact provides user-friendly digital marketing solutions focusing on simplifying the marketing journey for small businesses and nonprofits alike. With a focus on efficiency and results, Constant Contact equips its users with the technology needed to successfully navigate the complexities of digital marketing.

For more information on this transformative integration and its benefits to your organization, please visit the relevant links provided by Blackbaud and Constant Contact.