Speee Supports Tokyo Soir's EC Site Renewal, Boosting Conversion Rates By 1.5 Times

Speee's Successful Collaboration with Tokyo Soir

In a remarkable feat of digital strategy, Speee, located in Minato City, Tokyo, has successfully assisted Tokyo Soir in revitalizing its eCommerce website. Under the leadership of CEO Hideki Otsuka, Speee transformed Tokyo Soir’s online presence, leading to a substantial improvement in conversion rates, which increased by 1.5 times post-launch.

The Challenge Before Speee Consultation

Tokyo Soir was faced with the challenge of enhancing its customer lifetime value (LTV), especially among its core senior demographic. Recognizing the need to appeal to a broader age range, the company sought to redesign its website in line with its 55th anniversary rebranding efforts. They required an eCommerce platform that would attract both new and existing customers effectively.

Why Choose Speee?

Tokyo Soir chose Speee for their extensive expertise in eCommerce site modifications and renewals. The consultancy’s approach was more than just about attracting traffic and improving site functionality; it focused on an integrated strategy centered around the customer. Speee demonstrated a profound understanding of the rebranding objectives of Tokyo Soir, ensuring a project framework that would not falter.

Impact After Speee's Intervention

The results of Speee's consultation were immediate and significant. After the launch of the revamped website, conversion rates improved by an impressive 1.5 times. Moreover, the satisfaction levels of both existing and new customers soared, thanks to the essence and effectiveness of site improvements that amalgamated customer feedback and user interface (UI) and user experience (UX) principles.

Interview Highlights

Further insights can be explored in the full interview here.

About Speee's Digital Marketing Consulting Services

Speee operates under the vision of being a 'business that develops business' and continues to engage in creating and nurturing various companies. They provide agile digital marketing consulting services based on practical insights and proven success derived from years of industry experience, facilitating accelerated business growth.

Leading SEO Consulting Services

Speee's origins lie in the realm of SEO, with over 18 years of experience supporting more than 3,000 companies. Their robust system and high level of expertise have achieved an impressive 95% client retention rate. By adapting to fluctuating search algorithms, Speee helps clients retain long-term competitiveness through strategically driven projects.

Comprehensive Support for Digital Marketing

Beyond SEO, Speee offers integrated support across advertising management, UI/UX enhancements, and strategic design for overall digital marketing. This holistic approach ensures that business growth is reached in the shortest time frame possible.

Innovative Approaches for the AI Era

Recognizing the shift in marketing necessitated by advancements in AI technology, Speee has established an 'AI Research & Innovation Center.' The center focuses on hypothesis testing and experimental projects in the ever-evolving AI domain. Alongside traditional SEO services, they provide consulting in AEO (AI Engine Optimization).

About Speee Inc.

Speee embodies the corporate mission of 'Solving everything. Attracting the future.' They drive digital transformation (DX) through a data-driven chain of business development, spanning legacy industry DX, DX consulting, and financial DX initiatives.

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