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Pura Vida Enters Gaming as Exclusive Jewelry Partner of Raidiant's Tournament

In a groundbreaking collaboration, Pura Vida, the celebrated brand recognized for its handcrafted jewelry and commitment to uplifting artisans, is stepping into the gaming realm as the Exclusive Jewelry Partner for Raidiant's "Calling All Heroes Major 1" tournament. This partnership symbolizes a significant shift towards inclusivity within the esports arena, particularly for women and marginalized genders. Set to launch on May 28, this initiative aims to inspire not only players but also fans with custom content, engaging experiences, and unique interactions.

A Celebration of Diversity in Gaming

The collaboration between Pura Vida and Raidiant serves as a celebration for women and marginalized communities in the esports industry. Raidiant's platform stands out as a prominent space that champions diversity and inclusivity, making it the perfect ally for Pura Vida. “This exciting venture into the world of esports brings a unique opportunity for Pura Vida to connect with consumers in a fresh way,” stated Mykella Gannon, Marketing Director of Pura Vida. Emphasizing the rapidly expanding demographics in esports, Gannon expressed enthusiasm about Pura Vida's role as a supporter and participant in the evolving digital landscape.

Engagement Through Custom Jewelry

One of the highlights of this partnership is the exclusive collection of bracelets inspired by the hero styles from the tournament. An initiative called "Rep Your Hero" will feature segments during each broadcast day, where the talented casters from Raidiant will design custom bracelets that echo the characteristics of their favorite heroes. This not only adds a personal touch to the gaming experience but also allows fans to wear their passion on their wrists.

Fans will have the opportunity to purchase these vibrant bracelets directly from Pura Vida's website, showcasing their tournament spirit. Additionally, every participant in the Calling All Heroes Major 1 tournament will receive a selection of Pura Vida jewelry, including these distinctive designs.

On-Air Showcasing and Digital Integration

To further enhance the engagement, Raidiant’s on-air talent will showcase their favorite Pura Vida pieces during broadcast segments, providing viewers with an intimate glimpse into the brand's collection. This feature aims to promote both the jewelry and the ethos behind it — empowering creativity and self-expression.

Moreover, Pura Vida will utilize various digital marketing tactics integrated into the broadcast, enhancing viewer interaction. This includes on-screen graphics during non-gameplay moments that highlight Pura Vida branding, a custom Twitch panel, and interactive messaging offering special discounts and promotions.

Join the Celebration

Fans are invited to tune in and witness this vibrant merge of jewelry and gaming, as the Calling All Heroes Major 1 tournament unfolds on platforms like Twitch and YouTube. This partnership marks not only Pura Vida's first foray into gaming but also paves the way for a broader dialogue surrounding inclusivity and creativity in esports. With a clear mission of supporting diverse communities in gaming, Pura Vida and Raidiant together aspire to inspire and engage like never before.

This collaboration emphasizes a growing recognition of the significance of representation in gaming, inviting players and fans alike to celebrate their individuality and passion through this unique initiative. Keep an eye out for the exciting developments and the tournament’s kick-off at the end of May!