Mynet Co., Ltd., based in Minato-ku, Tokyo, has officially launched its new app-based payment service, the 'MYNET WEB SHOP,' alongside an ID management service called 'MYNET ID.' This initiative, managed by its subsidiary Mynet Games, will initially roll out with the popular title 'Yume Oukoku to Nemureru 100-nin no Oujisama.'
Background of the Launch
To optimize the overall revenue structure within the Mynet Group, the company has been promoting responses to external payment solutions. Previously, managing external payments for individual titles led to resource dispersion in development and increased operational costs. To counter this, Mynet has constructed a common infrastructure for external payments and ID management that can be used across multiple titles.
This new system aims to improve operational efficiency by centralizing management while also enabling the quick deployment of new services and titles published by Mynet. This allows the company to concentrate its development resources on enhancing core content, ultimately leading to the creation of stable revenues over the long term.
Future Outlook
This release is not just a one-time feature addition but rather a strategic initiative aimed at strengthening the group's revenue foundation. The company intends to sequentially implement this service across six titles by 2026, enhancing convenience for users in payment methods and increasing the utilization ratio of external payments. Designed for ease of integration, this infrastructure allows for rapid connectivity and implementation when new titles or services are introduced. Moreover, it goes beyond merely expanding payment options; through features such as point returns and membership ranking systems, Mynet aims to elevate the payment experience for users while maximizing long-term value (LTV) and increasing corporate value.
What is MYNET WEB SHOP?
The 'MYNET WEB SHOP' is an official online store provided by the Mynet Group where users can purchase in-game currency and items for various titles and services. It encourages user retention and continuous use by offering limited-time points through campaigns and a point system where each point equates to one yen, with the return rate increasing based on the amount spent. It aims to maximize LTV, promoting a stronger connection with its user base. Note that, for consumer protection, purchases are not available for minors.
What is MYNET ID?
'MYNET ID' allows users to manage data transfer and backups across multiple titles with a single account. It enhances account management convenience through links with social media and external IDs while strengthening security via the adoption of passkeys. This ID serves as an authentication foundation for using the MYNET WEB SHOP, creating a seamless user experience that bridges the app and shop, thereby boosting user engagement.
For more details, check the official URL:
MYNET Group
Learn more about the Mynet Group, a company dedicated to making everyday experiences extraordinary through entertainment, known for its unique operational prowess that ensures steady revenue streams from long-term game management and growth. With this foundation and expertise, Mynet aims to expand into various sectors, including the development and operation of official services for professional sports leagues, high-level personnel matching, and strategic consulting to support business growth effectively.
Media Inquiries
For inquiries related to this release, please contact:
Mynet Co., Ltd.
Public Relations Department
E-mail:
[email protected]