Strategic Partnership Between Carrefour and Vusion
Carrefour, a leading name in the global food retail sector, has taken a significant step towards the future of shopping by entering a strategic alliance with Vusion, a pioneer in digital solutions for physical commerce. This collaboration aims to deploy innovative smart store technologies across Carrefour's hypermarkets and supermarkets in France by the year 2030 as part of its ambitious "Carrefour 2030" initiative.
A New Era of Retail with Smart Technology
The partnership is set to revolutionize the retail experience for both customers and employees. By implementing advanced electronic shelf labels, intelligent tracks, and artificial intelligence-powered cameras, Carrefour seeks to enhance its operational efficiency and elevate the in-store experience. The collaboration follows Vusion's successful initial deployment in the United States with Walmart, underscoring a growing alliance aimed at transforming European retail.
Alexandre Bompard, Chairman and CEO of Carrefour, expressed optimism about the future: "Carrefour 2030 is a growth plan that heavily relies on accelerating technology and AI. Partnering with Vusion, a French tech champion with a global presence, propels our stores into a new era. Digitizing our shelves is essential for realizing our modern retail vision, benefiting our employees’ quality of work and enhancing customer satisfaction."
On Vusion's side, CEO Thierry Gadou noted, "Together with Carrefour, we share a vision of a modern store at the heart of omnichannel commerce. Over the next few years, we will transform this vision into reality. Carrefour stands as the first major European retailer to adopt Vusion's cutting-edge platform on such a scale, aiming to enhance brand performance and satisfaction for customers and employees alike."
Transformative Technology Implementation
The implementation involves millions of smart labels connected to the cloud, marking a decisive move towards digitizing physical assets. As a result, Carrefour is set to emerge as the most technologically advanced retailer in Europe, aligning with Vusion’s innovations being tested successfully in North America since June 2025.
The technology deployment will feature:
1.
Vusion IoT Infrastructure: This allows for real-time pricing updates and quick assistance for employees using a pick-to-light system.
2.
EdgeSense™ Technology: Connected Bluetooth tracks will enable automatic geolocation of products, optimizing stock replenishment for e-commerce and shelf restocking.
3.
AI-Powered Captana Micro-Cameras: These will continuously monitor shelves to detect stock outages, pricing discrepancies, and planogram errors.
These advancements directly contribute to Carrefour's financial and operational goals under its 2030 plan, focusing on:
- - Productivity: Automating low-value tasks to reallocate staff towards customer service, providing them with AI-driven data for prioritized actions.
- - Customer Experience: Reducing stockouts to maximize product availability.
- - Sales Improvement: Benefiting from geolocation technology to enhance retail performance.
- - E-Commerce Efficiency: Improved operations driven by precise product location.
- - Retail Media Opportunities: Creating new digital communication channels directly on the shelves and monetizing data assets.
A Vision for the Future of Retail
Beyond the technology rollout, both companies are committed to collaborating closely on innovation. Carrefour’s participation in Vusion's International Advisory Board reflects its role in shaping future industry standards. Furthermore, a joint laboratory, dubbed the "Next Retail Experience Center," will be established to explore AI applications for operational performance, personalized customer experiences, and consumer data activation within stores.
About Carrefour
Carrefour boasts a diverse network of over 15,500 stores across more than 40 countries, solidifying its position as one of the world's leading food retailers. In 2025, Carrefour generated an impressive revenue of €91.5 billion and employs over 300,000 people. The collective workforce under the Carrefour banner exceeds 500,000 globally, all dedicated to facilitating a responsible food transition and providing high-quality food products at compelling prices. For more details, visit
Carrefour's website or follow them on X (@news_carrefour) and LinkedIn (Carrefour).
About Vusion
Vusion, previously known as VusionGroup, stands as the global leader in digitalization solutions for physical commerce through AI. Serving over 350 major retailers globally, Vusion integrates IoT, data, and AI to enable Connected Commerce, transforming physical stores into smart, sustainable environments. Vusion's mission includes improving operational excellence, local e-commerce, data-driven commerce, retail media, and shopper experiences. The company prioritizes building a sustainable, transparent, and people-centric retail future and is listed on Euronext™ Paris under the ticker VU, with a Platinum Sustainability Rating from EcoVadis. For more details, visit
Vusion’s website.