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NoLang: Transforming Political Campaigning with AI-Powered Video Generation

In the evolving landscape of political campaigns, technology is playing an increasingly pivotal role. One standout innovation is the NoLang video generation AI, developed by Mavericks, a Tokyo-based startup. Launched in July 2024, NoLang is designed to streamline the creation of political outreach materials by allowing candidates to produce unique videos for various voter demographics in mere seconds.

This revolutionary AI tool provides a rich set of custom prompts tailored for election activities, encompassing everything from policy explanations aimed at younger voters to detailed candidate introductions suitable for senior audiences. This personalization is crucial as research indicates that effective communication strategies must cater to the diverse interests shaped by age, occupation, and location. For instance, a concise, energetic video may resonate better with younger audiences, whereas a more thorough and trustworthy tone will engage older voters more effectively.

Traditionally, crafting a single video could cost tens of thousands of yen and take days or even weeks to finalize. In contrast, with NoLang's custom prompts, candidates can generate several variations of videos quickly and cost-effectively, regardless of the complexities involved. As of January 2026, the service has attracted over 150,000 registered users and is in use by more than 60 companies, solidifying its reputation as one of the leading homegrown generative AI products in Japan.

The Shift Towards Video in Political Campaigns

Recent data illustrates a significant upward trend in the use of video content by politicians: about a 184% increase in intent to use YouTube and a staggering 213% increase for TikTok within a year. These statistics highlight the growing reliance on video as a central communication tool in political campaigning, with short, engaging clips often achieving millions of views and providing quick, impactful messages directly related to voters' lives.

However, the challenges of producing effective personalized video content remain. Political messages must adapt to the distinctions among voter segments; candidates require the ability to respond dynamically to the needs and preferences of different demographics. For example, potential policies aimed at child-rearing must be delivered simply and effectively to capture the attention of younger parents. On the other hand, information on welfare policies should be conveyed with empathy and depth to resonate with older constituents. These intricacies demand expertise and time, posing barriers for many campaigns.

Accelerating Video Production with NoLang

Mavericks' introduction of custom prompts within NoLang resolves these traditional hurdles by allowing campaign teams to select from a range of pre-optimized prompts without needing extensive technical knowledge. Users can generate videos with varying formats and tones simply by adjusting the chosen prompt. For instance, from a single policy document, campaigns can easily create three different types of videos:

• - Pattern 1: A 30-second vertical short for young audiences, featuring a dynamic and concise presentation of a specific financial plan.
• - Pattern 2: A more elaborate, two-minute horizontal video aimed at seniors, offering a comprehensive breakdown of the policy context.
• - Pattern 3: An engaging Q&A session format, addressing common voter queries in an approachable manner.

All these variations can be produced in around 30 seconds, drastically reducing both the time and cost associated with traditional video production methods.

Innovative Features for Engagement

NoLang is further equipped with innovative capabilities like its Real Avatar and Clone Voice functions. The Real Avatar feature crafts a lifelike digital representation from just one frontal photo of the candidate, while the Clone Voice function can recreate the candidate's vocal tone and inflections using just one minute of recorded audio. These advancements mean candidates can generate multiple personalized videos without dedicating their own time to filming and recording, allowing for broader outreach even in the busiest campaign seasons.

The user experience for setting up custom prompts is designed to be intuitive, allowing even those unfamiliar with video generation technology to create impactful content. Candidates and campaign teams can simply input necessary materials and choose prompts that suit their agendas, resulting in videos that are not only quick to produce but also authentically reflect the candidate's message.

Commitment to Ethical Standards

Mavericks emphasizes adherence to ethical standards and regulatory compliance, especially in the context of political campaigning. Users are reminded to obtain necessary permissions related to likeness and voice replication, and comply with electoral laws to avoid controversies. Major steps have been taken to prevent the dissemination of misinformation, protecting both users and the platform from potential legal ramifications.

What Lies Ahead

Looking forward, Mavericks aims to expand its offerings with more custom prompts suitable for diverse geographic and policy contexts. Feedback from users will play a crucial role in shaping future developments, ensuring that NoLang continues to meet the evolving needs of political communication in an increasingly digital world.

For more information, or to explore the potential of NoLang for your campaign, visit NoLang for Business.
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