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YSL Beauty's Commitment to Rewilding Our Earth

On March 21, 2025, YSL Beauty took a significant step in its commitment to environmental sustainability by announcing its eighth rewilding program. This initiative is part of the global REWILD OUR EARTH initiative, which aims to restore and protect vital ecosystems around the world. This announcement coincided with International Rewilding Day, showcasing YSL Beauty's dedication to combating climate change and biodiversity loss.

The Goals of the Rewilding Initiative

YSL Beauty's ambitious plan includes restoring 100,000 hectares of wilderness by 2030, a target that aims to safeguard biodiversity in critically endangered areas. This effort is particularly urgent as nearly 75% of wild spaces have been degraded, and over 1 million species face extinction. Without immediate action, a significant portion of the remaining wilderness could disappear in the coming decades. By expanding its efforts to Saint Vincent and the Grenadines, YSL aims to protect the local ecosystems and endangered species that are at risk due to environmental threats.

Local Partnerships and Specific Projects

This latest program will focus on the Saint Vincent blacksnake (Chironius vincenti), a critically endangered species with alarming estimates of fewer than 20 individuals recorded in the past 15 years. The initiative will collaborate with local stakeholders and experts to develop a species recovery plan. Additionally, YSL Beauty has implemented recovery programs across various geographic locations, including the Bahamas, Canada, Colombia, Haiti, Indonesia, Madagascar, and its foundational work in Morocco.

In the Bahamas, YSL Beauty aims to implement a comprehensive recovery plan for the White Cay Iguana, addressing threats from poaching and invasive species. In Canada, efforts are underway to conserve grasslands that are crucial for various endangered species. The Colombian initiative seeks to maintain and expand protected areas in the Amazon rainforest, supporting both wildlife and local Indigenous communities.

The Broader Impact of Rewilding

The focus on rewilding stems from scientific research indicating that this method not only aids biodiversity but also bolsters local communities and maintains ecological balance. Through partnerships with conservation organizations like Rewild, YSL Beauty is committed to addressing the interrelated crises of climate change and biodiversity loss. According to Penny Langhammer, Executive Vice President of Rewild, the health of our planet is interconnected with the health of diverse ecosystems.

YSL Beauty has already restored more than 50,950 hectares of delicate ecosystems since the launch of the Rewild Our Earth initiative in 2017, alongside planting over 710,000 trees globally. This constitutes more than 50% of their goal for 2030, reflecting a sincere commitment to making substantial changes in sustainability practices.

Conclusion

As YSL Beauty pushes forward with its Change the Rules, Change the Future sustainability strategy, the brand demonstrates that its dedication to nature transcends mere marketing—it's an integral part of its identity. Through initiatives that restore habitats, protect endangered species, and empower local communities, YSL Beauty is redefining what it means to be a responsible leader in the beauty industry. The Rewild Our Earth program stands as a testament to this vision, inspiring both consumers and industries alike to engage in meaningful environmental actions. Join us as we embark on this journey towards a more sustainable future.

For those interested in learning more about YSL Beauty’s initiatives and contribution to the rewilding effort, details can be found on their official website.