#Japan #AI #marketing #Minato #EventHub

EventHub Achieves Major Milestones in Event Marketing

EventHub, the esteemed event marketing platform headquartered in Minato, Tokyo, has proudly announced a remarkable achievement. The company has surpassed a major milestone, hosting over 10,000 events and partnering with more than 500 companies as of September 2025. This growth underscores EventHub’s commitment to supporting various event formats, from large corporate conferences to local community gatherings.

A Look at EventHub's Achievements

With the recent statistics, EventHub boasts impressive metrics:

• - Total Events Hosted: Over 10,000
• - Total Participants: More than 2.5 million
• - Partnering Companies: More than 500

The number of events has nearly doubled compared to the previous year, reflecting the platform's increasing popularity and the broader acceptance of events as a critical marketing strategy.

Diverse Applications of EventHub

EventHub's platform is now an essential tool for a diverse range of industries, serving as a foundational system for various events including large-scale conferences, webinars by startups, and more. The platform streamlines the entire event process—from initial planning and participant recruitment to on-the-day management and post-event data utilization. This comprehensive coverage allows organizations to transform events from merely isolated initiatives into ongoing marketing assets.

For an in-depth look at some of the companies utilizing EventHub, you can view their case study interviews here.

Why EventHub Stands Out

As the landscape of B2B marketing evolves due to the rapid advancement of generative AI, traditional methodologies are being challenged. With a surge in content creation, businesses face difficulties reaching targeted customers through conventional advertising, SEO, and media channels. The decline in targeted advertising accuracy in the age of diminished cookie use further complicates the situation.

Simultaneously, while the number of trade shows continues to grow, visitor numbers per event are becoming dispersed, making it challenging to establish meaningful dialogue and connections in the limited time available.

In response, more companies are prioritizing self-hosted webinars, conferences, and networking events, recognizing the power of designed event experiences in B2B marketing. Events have become platforms not just for information dissemination but for building trust and relationships with customers, a vital aspect for lead generation and sales opportunities.

The Unique Value of Events

Events possess intrinsic value that cannot be replicated by AI:

• - Direct Interaction: Speakers and sales representatives can engage with participants face-to-face, gathering real-time feedback based on expressions and reactions.
• - Memorable Experiences: Whether online or offline, attendees can enjoy longer contact times through sessions or booths, creating impressions that last.
• - Sensory Engagement: The atmosphere, sounds, visuals, demonstrations, and workshops stimulate the senses, fostering feelings of connection and interest.

Such direct interactions and experiences cannot be mimicked by algorithms or AI, making EventHub an irreplaceable platform for companies wishing to prioritize authentic connections in marketing.

Comprehensive Event Support

EventHub extends support to all types of marketing activities, including webinars, conferences, exhibitions, and networking events. By seamlessly integrating participant data with marketing automation (MA) and sales force automation (SFA) systems, it facilitates a smooth transition from lead acquisition to sales closure. This holistic approach has made EventHub the choice for over 500 companies, successfully employing the platform for more than 10,000 events and webinars to date.

The company's ongoing mission is to create better connections between businesses and customers through events. CEO Rie Yamamoto expressed gratitude for the support EventHub has received since its inception, emphasizing the importance of each individual event as a valuable engagement opportunity.

CTO Masaya Iseki highlighted the complexity of data exchange in event settings, whether virtual or physical, marketing or sales. He reaffirmed EventHub’s commitment to streamlining these processes, enabling teams to focus on core activities such as creative planning and customer engagement.

Future Prospects

EventHub will continue to evolve its offerings to foster better connections through events. With an eye towards the future, the platform aims to improve its services and support’s role as a foundational tool for diverse companies.

In the upcoming dining session, DISCOVER vol.7, scheduled for January 28, 2026, topics such as high-impact investments in event marketing will be discussed, alongside insights from prominent companies like Loglass and Sansan. Participants will engage in collaborative discussions around enhancing ROI from events, fostering better practices for engaging attendees in meaningful ways.

The event, open to event marketers and those involved in planning and executing exhibits, underscores EventHub’s role in shaping the future of B2B marketing.

For more information and to register for the event, visit EventHub Registrations.