#Dubai #UAE #mr.Booster #Hooked Back #SiGMA Eurasia

mr.Booster Wins Prestigious Award Behind Remarkable Campaign

In an impressive achievement for the marketing industry, mr.Booster, a full-cycle marketing agency, has clinched the Best Marketing Campaign 2026 award at the renowned SiGMA Eurasia 2026 event. This prestigious recognition highlights the agency's standout project, Hooked Back, which has proven to be pivotal in the realm of digital entertainment marketing.

Unveiling Hooked Back

Developed from the ground up in 2025, the Hooked Back campaign exemplifies what can be achieved with a fully integrated retargeting strategy. This innovative approach was not just a supporting effort but a structured method aimed at generating tangible growth through meticulous lifecycle segmentation and data-driven tactics. The objective was clear: transform fleeting brand interest into consistent engagement and measurable success.

The heart of the campaign relied on mr.Booster's proprietary retargeting technology, which offered complete oversight of user engagement processes. Unlike traditional techniques that often relied on static demographics, this system was rooted in behavioral signals, enabling adaptive interaction based on the specific lifecycle stage of each user. This not only optimized user experience but also maximized retention and reactivation rates.

Achieving Cost Efficiency and Impact

As a hallmark of its success, Hooked Back achieved reactivation and acquisition costs that were approximately 60% lower than industry benchmarks across similar geography. This cost-effectiveness translated directly to concrete business outcomes: increased frequency of deposits, higher retention rates for reactivated users, and a notable surge in revenue sourced from existing clientele.

According to Anastasia Kolmakova, Head of Marketing at mr.Booster, this win is monumental for the entire team.