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PR Newswire and Stacker Enhance Media Reach with Strategic Partnership

On February 13, 2026, PR Newswire, the foremost press release distribution service, and Stacker, a pioneering content distribution platform, announced a significant strategic partnership aimed at helping brands boost their earned media reach. This collaboration, stemming from a year of productive synergy, focuses on integrating Stacker's innovative services into PR Newswire's platform.

Expanding Earned Media Opportunities

The Feature Story Amplification service is at the heart of this partnership. It allows brands to effectively distribute non-promotional, data-driven stories to thousands of reputable media outlets. By surfacing bylined articles in editor feeds, this service provides brands with impactful opportunities to achieve organic media placements.

PR Newswire’s President, Matt Brown, emphasized the power of earned media, stating, "It remains one of the most powerful signals of trust for audiences and journalists, and increasingly for AI systems." The integration of Stacker’s capabilities reflects how brands can now secure credible third-party coverage, significantly enhancing their visibility across various platforms.

Benefits of the Partnership

Through this collaboration, brands will notice several key advantages:

1. Increased Earned Media Opportunities: With access to over 3,000 publications, brands can utilize Stacker's extensive syndication network to create valuable organic pickup opportunities in well-respected media.

2. Authentic Editorial Presentation: By presenting stories organically alongside publisher content, companies can significantly boost their credibility in the eyes of both audiences and search engines.

3. Maximized Discoverability: Feature Story Amplification extends brand stories into environments commonly frequented by AI systems, ensuring they can discover authoritative content.

4. Insights into Media Performance: Brands will benefit from real-time analytics, providing clarity on media pickups and measurable impacts, which in turn simplifies the assessment of ROI for earned media efforts.

A Unique Distribution Channel

Noah Greenberg from Stacker highlighted the increasing trend of companies investing in innovative storytelling, praising PR Newswire as the primary distribution platform for a wide array of organizations. By launching Feature Story Amplification in collaboration with Stacker, they aim to craft a distinct path for brands to reach audiences while upholding high editorial standards.

This partnership will enable marketing and communications teams to explore new avenues for storytelling and audience engagement, regardless of the scale of their operations. As brands continue to navigate complex media landscapes, the integration of these new capabilities is set to transform event communication strategies.

In conclusion, PR Newswire and Stacker's strategic partnership opens doors for brands to enhance their outreach and establish credibility in a digital ecosystem that increasingly values quality editorial storytelling. As they roll out the Feature Story Amplification service, both organizations are looking forward to measuring the profound impacts it can deliver to brands committed to earning their place in the media spotlight.