#Japan #Tokyo #travel trends #Tokyo Disneyland #Agoda

Agoda Unveils Most Popular Activities for Visitors to Japan in Early 2026

Agoda, a leading digital travel platform operated by Agoda Company Pte. Ltd. based in Singapore, has recently published its ranking of popular activities among travelers visiting Japan in the first half of 2026. Insights from Agoda's booking data reveal that Tokyo Disneyland is the most booked activity for inbound tourists during this period.

Across Asia, the ranking differs slightly, with Hong Kong Disneyland taking the top spot. These findings indicate that travelers are increasingly placing importance on the experiences and activities available at their destinations, rather than just the places themselves. Theme parks have evidently made significant impressions as a popular category during the first half of 2026.

Top 3 Popular Activities for Visitors to Japan in First Half of 2026:

1. Tokyo Disneyland (Tokyo)
2. Sanrio Puroland (Tokyo)
3. Osaka Amazing Pass (Osaka)

Tokyo Disneyland continues to captivate visitors with its range of attractions, entertainment options, dining experiences, and seasonal events, establishing itself as Japan's premier entertainment venue. Meanwhile, Sanrio Puroland allows international visitors to immerse themselves in Japan's beloved character culture, making it a noteworthy indoor theme park gaining popularity.

The Osaka Amazing Pass has emerged as a favored tourist option, offering access to multiple local attractions alongside convenient transportation, making it a practical choice for those looking to explore one of Japan's key tourist destinations efficiently.

These results suggest that visitors to Japan are seeking memorable entertainment experiences while also valuing convenience in navigating urban attractions.

Top 3 Popular Activities Across Asia in Early 2026:

1. Hong Kong Disneyland (Hong Kong)
2. Sunworld Fansipan Legend (Vietnam, Sapa)
3. KLCC Aquarium (Malaysia, Kuala Lumpur)

The diversity reflected in the overall Asian rankings indicates a broad spectrum of experiences that travelers are seeking. Hong Kong Disneyland holds its place as a globally-loved theme park appealing predominantly to families and various travelers. In Vietnam's Sapa region, Sunworld Fansipan Legend stands out for offering captivating natural scenery and unique cable car experiences to the highest peak on the Indochina Peninsula.

KLCC Aquarium in Kuala Lumpur is another popular urban leisure facility, inviting visitors to encounter an impressive array of marine life. These outcomes illustrate that Asian travelers are enthusiastic about engaging in activities that highlight the unique attractions of their destinations, whether they be theme parks, nature sites, or urban leisure options.

Insights from Agoda's Executive

猪飼 匡, the CEO of Agoda International Japan, comments, “The data showcases that travelers are increasingly prioritizing the actual experiences when selecting their travel destinations. The popularity of places like Tokyo Disneyland, Sanrio Puroland, and Hong Kong Disneyland underscores the significance of theme parks as major travel motivations. Meanwhile, tourism passes, nature-oriented attractions, and urban leisure facilities also enjoy considerable popularity. It appears that travelers are organizing their itineraries based on activities that enable them to immerse themselves in the unique offerings of each destination.”

Agoda aims to assist travelers in discovering the best activities for their next travel destination, offering a wide variety of experiences and travel products.

At Agoda, travelers can book accommodations, flights, and a variety of activities worldwide. By reserving activities ahead of their travels, visitors can enhance their trip planning for a smoother and more fulfilling experience at their destination.

Data Overview

The data cited is based on activity bookings made through Agoda between January 1, 2026, and June 15, 2026.

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About Agoda

Agoda claims a wide range of travel products, including over 6 million hotels and vacation rentals worldwide, along with flights and activities at competitive prices. The Agoda website and mobile app are available in 39 languages, supported by a 24/7 customer service team. As a subsidiary of Booking Holdings (Nasdaq: BKNG), Agoda operates with over 7,000 staff across 26 locations worldwide, dedicated to developing enhanced travel booking services using industry-leading technology.