#Japan #Tokyo #GLOBIS #LuckyFes #Yoshito Hori

GLOBIS and the Exciting Venture of LuckyFes

On June 17, 2025, GLOBIS will host a unique hybrid learning event at its Tokyo campus and online, led by Yoshito Hori, the founder of the celebrated music festival, LuckyFes. Titled "The Conditions for Business Leaders: Cultivating Decision-Making in an Uncertain World," this event promises to delve deep into Hori's wealth of experience in both business leadership and entertainment.

About the Event

This special learning experience is designed for aspiring entrepreneurs and established leaders alike. Attendees will have the chance to learn from the transformative journey of LuckyFes, a music festival that started with a staggering deficit and evolved into a vibrant gathering attracting over 60,000 attendees in just three years. The festival has showcased nearly 90 top artists, including the likes of Kyary Pamyu Pamyu, Hiromi Go, and Hinatazaka46.

Through discussions and case studies, Hori will share the insights from his journey, revealing the pivotal decisions made that led to the festival's remarkable success. Participants will explore the qualities and mindsets required of leaders in today's unpredictable environment, emphasizing the value of innovative thinking and adaptability in business.

One exciting feature of this event is a complimentary festival ticket for LuckyFes' 2025 edition to be held from August 9-11 at the Hitachi Seaside Park in Ibaraki. This ticket, valued at 13,500 yen, will allow participants to fully experience the festival in a way that blends learning with real-world application.

The Importance of Experience in Business

The growing emphasis on "experience value" across all industries represents a significant cultural shift. In a world where digital interaction is becoming the norm, Hori argues that creating impactful experiences that resonate on an emotional level is paramount for any business. In the landscape of regional revitalization, experiences like those offered by LuckyFes can be instrumental in driving local economies and communities forward.

Hori believes that the principles demonstrated at LuckyFes can inspire those grappling with the challenge of creating meaningful business ventures. By integrating entertainment with community engagement, GLOBIS aims to foster a mindset focused on innovation and collaboration that is necessary for sustainable growth in a rapidly changing world.

More About LuckyFes

First launched in 2022, LuckyFes reimagines what a music festival can be, combining music, cuisine, and art to create an immersive environment that appeals to audiences of all ages. With the support of local communities, the festival has expanded its reach considerably and now stands as a model for other regions looking to boost their economic activities through creative initiatives.

In its third year, LuckyFes will host 74 artists from diverse genres, highlighting its commitment to fostering a diverse cultural experience. It has also implemented various initiatives to ensure the festival is accessible to families, including free entry for elementary school students and half-price tickets for teenagers.

Event Highlights

Participants can look forward to:

• - Interactive case discussions led by Yoshito Hori
• - An insightful speech on leadership and decision-making
• - A panel discussion featuring industry experts
• - A Q&A session to address participant inquiries

Moreover, before the general event starts, a special private session will be held with Hori and influential businessman Hisaaki Iso of the Sumitomo Mitsui Trust Group. This exclusive dinner will provide attendees with intimate insights into the entertainment business's future, particularly focusing on how businesses can leverage emotional experiences to drive value.

This learning opportunity isn’t just another seminar; it’s an invitation to engage with industry leaders and gain firsthand insights that can shape your leadership approach and business strategy.

To learn more about attending this unique event or to secure your ticket for the festival experience, visit GLOBIS' official site or follow the provided registration links. Join us in this exciting journey of learning and cultural celebration, and let’s create a vibrant future together!