#United States #Newark #Dignitas #Fortnite #MIKE AND IKE®

Dignitas and MIKE AND IKE® Celebrate a Five-Year Partnership

Dignitas, the esports arm of New Meta Entertainment, Inc., is excited to announce the renewal of its partnership with MIKE AND IKE®, the popular candy brand by Just Born, Inc. This five-year milestone is not just a celebration of their collaboration but an opportunity to engage with the gaming community through a national campaign, "We Got'chew™." Together, they focus on delivering quality content and enriching experiences for Fortnite enthusiasts.

A Sweet Legacy in Esports

Since launching their partnership in July 2022, MIKE AND IKE® has become an essential player in the Fortnite community. The alliance has created a seamless link between digital experiences and real-life events. The dedicated MIKE AND IKE® lounge at the Dignitas Fortnite House and their participation in the 2023 Dignitas Fan Fest in Philadelphia underscore their commitment to community interaction. One highlight, the MIKE AND IKE® Flavor Brawl, has become a fan favorite event, hosted by the renowned creator AussieAntics, showcasing top-tier Fortnite players in a competitive atmosphere.

Over the past four years, Dignitas and MIKE AND IKE® have achieved significant milestones, including a nomination for UEFN Map of the Year with Bugha's Endgame. The partnership has generated billions of impressions within the Fortnite ecosystem and left an indelible mark on over ten gaming events, positioning MIKE AND IKE® as the leading non-endemic brand in this realm.

Launch of the "We Got'chew™" Campaign

To honor their shared success, Dignitas and MIKE AND IKE® are elevating their partnership with the new "We Got'chew™" campaign. This initiative is packed with engaging events aimed at empowering the Fortnite community:

• - MIKE AND IKE® Flavor Brawl Bootcamp: Taking place on August 8, 2026, at the University of Texas at Dallas' Comet LANding Center, this two-day bootcamp will provide aspiring Fortnite players with structured coaching from Dignitas' professional players.
• - DIGFort Community Tournaments: This community-driven tournament series will be amplified via DIGFort’s Discord and X accounts, culminating in an exciting grand finals event in late September, just before the FNCS Worlds.
• - MIKE AND IKE® Presents Flavor Brawl: The crown jewel of the campaign, this grand Fortnite tournament will occur in October with AussieAntics returning as host, featuring live streams and special MIKE AND IKE® branding segments throughout the UEFN map.

Celebrating Community and Fans

In the spirit of celebration and community engagement, Dignitas plans to host co-branded giveaways, where five lucky winners will receive exclusive MIKE AND IKE® merchandise coupled with Dignitas swag. Additionally, participants in the "We Got'chew™" Flavor Brawl Sweepstakes will have the chance to win an all-expense-paid trip to attend the Fortnite Worlds event, complete with POV cameras to document their adventure.

Dignitas’ VP of Partnerships, Jacob Clements, expressed enthusiasm about MIKE AND IKE®'s role in fostering the Fortnite community, stating that the campaign exemplifies the commitment to provide high-quality, competitive events coupled with rich in-person experiences. Deb Turoczy, Senior Manager of Marketing Activations at MIKE AND IKE®, echoed this sentiment, emphasizing how their collaboration with Dignitas has fueled a legacy of passion and excitement within the Fortnite gaming sphere.

For fans eager to stay in the loop about the giveaways, future tournament registrations, and upcoming announcements, following their official social media accounts @DignitasFN and @MIKEANDIKEcandy is a must. With the "We Got'chew™" campaign, Dignitas and MIKE AND IKE® look forward to another successful year promoting fun, competition, and community spirit in the Fortnite universe.