TCL Unveils its European Sports Ambassadors for the 2026 Winter Olympics in Milan-Cortina

TCL Unveils Its European Sports Ambassadors for the 2026 Winter Olympics

On October 18, 2025, in Paris, global electronics leader TCL announced its all-star lineup for Team TCL EU, a group of the most renowned winter athletes in Europe who will serve as official brand ambassadors in the upcoming 2026 Winter Olympics in Milan-Cortina. This initiative strengthens TCL's commitment to the Olympic Movement, building on its long-term partnership with the International Olympic Committee, established in February 2025, which extends to 2032 and encompasses various home entertainment and appliance categories.

TCL’s motto, "Inspire Greatness," perfectly encapsulates the brand’s mission to connect technology with Olympic values, fostering a strong emotional bond with fans as the world looks toward the exhilarating events of the 2026 Winter Games.

Team TCL is a remarkable representation of both the Olympic spirit and TCL’s commitment to innovation, featuring impressive athletes such as alpine skiers Alex Vinatzer and Christof Innerhofer from Italy, Olympic slalom champion Clément Noël from France, Swedish cross-country stars Frida Karlsson, Ebba Andersson, and Jonna Sundling, as well as Dutch speed skating champion Joy Beune.

These athletes consistently push boundaries, excelling in their competitive domains while embodying the essence of Team TCL. They signify the pursuit of the impossible, uniting trailblazers ready to break barriers and inspire greatness in others. Empowered by an unwavering commitment to innovation, TCL aims not only to help these athletes reach new heights but also to encourage everyone to chase their passions and uncover new realms of possibility.

This ambitious vision reflects TCL's growing influence both globally and within Europe. During the first half of 2025, TCL maintained its position as the world leader in Mini LED television shipments, reporting an extraordinary 176% growth. In addition to televisions, TCL’s appliances are redefining comfort in modern living through advanced functionalities across product categories. Notably, the TCL Fresh Air series secured the top global sales position for air conditioners in 2024, according to independent research firm SHANGPU GROUP, while the brand's flagship air conditioners, refrigerators, and washing machines continue to promote a healthier, more efficient lifestyle.

Voices of the Team
Alex Vinatzer (Italy): "In slalom, it’s all about hundredths of a second. I see the same level of precision and determination in TCL. Being part of Team TCL EU is an opportunity to show fans in Italy how passion and skill can open new heights on the path to the 2026 Winter Olympics."

Christof Innerhofer (Italy): "After so many years on the slopes, I know that persistence and innovation keep you at the top. TCL shares this motivation. Together we aim to inspire a new generation of Italian skiers to dream big and chase their goals as we head toward the 2026 Winter Olympics."

Clément Noël (France): "Winning Olympic gold in slalom at the 2022 Beijing Games was unforgettable, but each new race is a fresh challenge. With TCL, I want to share this excitement with fans worldwide, proving that determination, dedication, and passion lead to remarkable achievements."

Frida Karlsson (Sweden): "I grew up dreaming of competing with the best, and now I want to inspire young skiers to do the same. Through Team TCL EU, I can reach out to fans and show how belief, energy, and dedication can turn dreams into reality."

Ebba Andersson (Sweden): "Consistency and hard work form the backbone of my career. TCL’s approach to technology mirrors these same values — always moving forward, never settling. I’m proud to be part of Team TCL and share my journey with fans."

Jonna Sundling (Sweden): "Sprint racing is about speed, energy, and maximizing output in just a few moments. This drive perfectly represents the spirit of Team TCL EU. I aim to give that same energy to fans as we edge closer to the 2026 Winter Olympics in Milan-Cortina."

Joy Beune (Netherlands): "On the ice, I strive for speed and accuracy, knowing how crucial technology is to the result. Alongside TCL, I hope to inspire Dutch fans by showing how sport and innovation can create extraordinary narratives on the path to the 2026 Winter Olympics."

As Team TCL EU approaches the 2026 Milan-Cortina Olympics, its ambassadors will engage in various brand activations, digital projects, and social media campaigns, sharing their stories of resilience and success. They will showcase how technology and sport together foster inspiration that will resonate with fans across Europe long after the Games conclude.

For further details, visit TCL’s official website.