Discover Korean Culture at the House of CJ During THE CJ CUP Byron Nelson Tournament

The Exciting Return of House of CJ

CJ Group, a conglomerate renowned for its lifestyle brands, is set to ignite excitement once again by bringing the House of CJ back to THE CJ CUP Byron Nelson, held at TPC Craig Ranch in McKinney, Texas. This vibrant experience spans 8,000 square feet and invites visitors to immerse themselves in the dynamic worlds of K-beauty, K-food, K-cocktails, and K-cinematic technology.

A Glimpse of What to Expect

Location & Opening Hours: Positioned strategically along the 18th hole fairway, House of CJ will be open from Wednesday, May 20 through Sunday, May 24, from 9 AM to 5 PM CT each day. This timing coincides perfectly with the thrilling PGA tournament, offering a perfect break for golf enthusiasts.

K-Beauty: At the forefront of the event is Olive Young, Korea's leading health and beauty retailer. They will introduce a Protection & Recovery Care station, ensuring that fans stay hydrated and protected from the Texas sun. Attendees can try essential sun care products while having the chance to win exclusive Olive Young field hats and soothing face sheet masks.

K-Food Delight: Food lovers will not be disappointed either. Participants can savor delicious bibigo ramyun alongside freshly baked pastries and premium coffee offered by Tous les Jours. Fun awaits with chances to win personalized bags of bibigo mandus by joining trending TikTok challenges. The immersive experience is further enhanced by a larger-than-life mandu photo wall where visitors can capture perfect moments.

K-Cocktails Experience: Those interested in fine spirits can indulge in the new premium Korean spirit brand, jari, which will launch in the U.S. later this year. Visitors will have the opportunity to sample four distinct handcrafted cocktails reflecting the complexity and sophistication of modern Korean cocktail culture.

K-Cinematic Technology: Adding to the immersive experience, attendees can embark on a 270-degree panoramic cinematic journey showcasing an array of entertaining content, including anticipated trailers and highlights from upcoming films like Toy Story 5, Star Wars: The Mandalorian, and Spider-Man: Brand New Day.

Building Connections Through Culture

Ethan Kim, Head of Sports Marketing at CJ Group, expressed his enthusiasm about the event, stating: "House of CJ is a unique space that allows us to build authentic connections with our customers. For a diversified organization like CJ, this experience creates a powerful synergy where our culinary, beauty, and entertainment brands can come to life together."

This year, THE CJ CUP Byron Nelson is gaining additional recognition. It was lauded by the PGA TOUR in 2025 for 'Best Title Sponsor Integration', reflecting CJ Group's adept blending of lifestyle heritage with the game of golf. The integration signifies a gold standard for partnerships, enhancing the tournament's appeal.

In a commitment to philanthropy, CJ Group announced it would contribute $1,000 for every birdie made on the tournament's signature par-3 17th hole, 'Ranch 17'. The initiative supports the Momentous Institute, which focuses on mental health services for children and families, having raised over $196 million since 1968.

In connection with community efforts, CJ Group is also dedicated to youth advocacy through the Bridge Kids initiative, which pairs local junior golfers with PGA TOUR professionals. They are proudly sponsoring the Byron Nelson International Junior Golf Awards, adding another layer to their commitment to fostering future champions.

About THE CJ CUP Byron Nelson

Recognized as a premier event on the PGA TOUR, THE CJ CUP Byron Nelson in 2026 features a competitive field of 144 golfers, including reigning champion Scottie Scheffler. The tournament boasts an impressive prize purse of $10.3 million, with the champion set to receive $1.85 million. Following a substantial renovation, the golf course promises world-class conditions that affirm its status as a leading destination for golfing events.

About CJ Group

Founded in South Korea, CJ Group expanded into the U.S. in 1978 and has evolved into a global lifestyle company covering multiple sectors, including food, logistics, retail, and entertainment. With 20 manufacturing plants and around 12,700 employees across the U.S., CJ Group is committed to spreading its beloved Korean lifestyle brands like bibigo, Olive Young, and ScreenX. This ongoing initiative reflects their intent to build a robust presence in the global marketplace.