#China #Hong Kong #Domino's Pizza #China Expansion #DPC Dash

DPC Dash Shows Impressive Expansion in Q1 2026

Introduction
DPC Dash Ltd, the exclusive master franchisee of Domino's Pizza in the Chinese mainland, Hong Kong, and Macau, has announced strong growth statistics for Q1 2026. The company's strategic initiatives are poised to reshape the pizza landscape amid a complex and evolving consumption environment.

Growth Strategy and Store Expansion
Following a disciplined expansion approach labeled “go broader, go deeper,” DPC Dash has significantly increased its store count. As of March 31, 2026, the total store number reached 1,462, marking a net addition of 147 stores and extending its reach into 12 new cities since the end of 2025. A remarkable highlight was the opening of its 1,405th store in Sanya, Hainan Province, matching its stock ticker number, signifying a crucial milestone for the company.

The expansion is primarily driven by growth in non-Tier 1 cities, which are becoming the engine of progress, while Tier 1 cities remain a solid source of revenue due to proven unit economics. DPC Dash is on track to achieve 65% of its full-year 2026 store opening target, reflecting an expansion pace that far surpasses forecasts.

Operational Resilience and Market Performance
DPC Dash is demonstrating exceptional operational resilience and potential for long-term growth through its customer-centric and innovative approach. Newly established stores have consistently secured spots among the top 50 performers within Domino's global network, showcasing the vast opportunities present in the Chinese market. Despite facing intense competitiveness and a challenging consumption landscape, the company continues to lead with robust sales growth.

Digital Strategy and Product Innovations
Emphasizing digital transformation, DPC Dash has expanded its consumer base while gaining insights into their preferences. Product innovations such as the limited-edition Year of the Horse Yak Beef Matsutake Ham Fortune Pizza and the Quadruple Cheese Grand Slam Pizza have been launched to cater to diverse tastes, driving sales even in a competitive environment.

Mindfully returning the “Mega Week” promotional event and extending the “Crazy Tuesday Wednesday” offers are also part of its strategy to enhance customer footfall and order volumes. Collaborations, such as that with the Dunhuang Museum to produce exclusive cultural items, have further entrenched the brand's presence in the community and strengthened customer loyalty.

Loyalty Program and Consumer Engagement
The continued success of DPC Dash's loyalty program is evident, with membership numbers soaring to over 38.8 million, up from 27.2 million the previous year. This surge has spurred a remarkable influx of new customers placing their first orders, showcasing the program's effectiveness in improving customer retention and engagement. Precise marketing strategies driven by accumulated user data have enabled personalized offers, leading to higher customer satisfaction and repeat purchases.

Outlook and Future Goals
With fortified brand equity and growing momentum, DPC Dash aims to continue executing its strategic plan. The goal for 2026 includes adding approximately 350 new stores to improve market penetration even further. The company’s listing in major stock indices indicates a positive reception from capital markets regarding its growth prospects.

Conclusion
DPC Dash’s impressive performance in Q1 2026 is a testament to its strong execution, innovative product offerings, and operational efficiency. As it navigates a rapidly changing landscape, the company is primed to deliver sustained value to its shareholders and lead the charge in empowering consumers in China’s evolving pizza market.

About DPC Dash
DPC Dash is the exclusive master franchisor of Domino’s Pizza across the Chinese mainland and its special administrative regions, Hong Kong and Macau. Supported by a robust franchise network and innovative approach, DPC Dash maintains a competitive edge, driving growth in the pizza industry. To learn more, visit www.dpcdash.com.