#Japan #Tokyo #Intellectual Property #Authense #Good Design Award

Seminar on Intellectual Property Prior to Design Release

On September 9, 2026, a seminar will be co-hosted by the Japan Design Promotion Association and Authense Law Firm, targeting participants and recipients of the Good Design Award. As the announcement of this prestigious award approaches, it's vital to understand the importance of intellectual property (IP) in the context of design presentation. Despite the increased visibility for designs and brands through awards, the legal implications surrounding IP can become particularly complex.

Understanding Intellectual Property Rights

The requirements for registering design rights generally stipulate that the design must be unpublished. Similarly, trademark rights adhere to a “first to file” system, prioritizing those who apply first. This creates potential risks for designers, such as limited options following publication or facing situations where third parties file for similar names or designs.

Participants often struggle with whether to file for IP rights and the distinction between designs and trademarks. This can lead to delays in necessary action, further complicating the situation.

A Look into the Seminar's Agenda

The seminar will feature two experienced patent attorneys from Authense Patent Attorney Corporation, a group firm of Authense Law Firm. With a proven track record of assisting approximately 7,000 trademark applications annually and recognition as a leading firm from 2021 to 2024, those attending can expect valuable insights. The two attorneys, Masatoki Toyama and Yoshinori Nishino, will provide expertise in protecting and leveraging designs for business purposes.

Toyama, a former design examiner with the Japan Patent Office, and Nishino, who has extensive experience in trademark rights and brand management, will delve into crucial aspects of intellectual property strategy, focusing on how to protect designs and brand identities effectively.

Seminar Structure

Lasting 60 minutes, the seminar will cover the basics of trademarks and designs, practical points in their use, and a discussion on how to differentiate between the two. The final 30 minutes will be dedicated to a Q&A session, allowing participants to ask questions directly to IP specialists. The event will be held at the International Design Liaison Center in Tokyo Midtown and will also be available online for broader accessibility.

Who Should Attend?

This seminar is valuable not only for recipients of the Good Design Award or those considering applying but also for anyone who plans to release new designs or products. Individuals interested in understanding how to utilize rights after receiving awards or who wish to grasp the fundamentals of intellectual property are highly encouraged to join.

What is the Good Design Award?

Established in 1957, the Good Design Award is a holistic design accolade that connects design with societal issues, encouraging new discoveries through the evaluation of quality in various sectors. By fostering new explorations and using the G-mark to share achievements with society, this program aims to promote creative endeavors.

Highlights of the Seminar:

1. Trademark Protection: How to safeguard product names and logos during application and publication.
2. Design Protection: Strategies for protecting the shape and appearance of designs pre- and post-publication.
3. Cross-talk: Efficient use of designs vs. trademarks.
4. Open Q&A Session: Speak directly with experts.

Recommended for:

• - Individuals about to announce or release new designs or products.
• - Those considering applying for the Good Design Award.
• - Award recipients wanting to clarify rights management.
• - Anyone looking to systematically understand design and trademark rights.
• - Parties wishing to clarify rights related to joint developments and collaborations.

Mark your calendar for this informative session designed to enhance your understanding of IP in the context of design. Register and join the conversation about protecting and leveraging your creative endeavors responsibly!