Second Nature Brands Expands Portfolio with Acquisition of Tillamook Country Smoker

Second Nature Brands Expands Offerings

In a significant move within the snacking industry, Second Nature Brands (SNB) has officially announced its acquisition of Tillamook Country Smoker, a renowned leader in premium protein snacks. This strategic investment marks SNB's entry into the rapidly expanding protein snacks market, diversifying its already robust portfolio that includes well-known brands such as Kar's Nuts and Sahale Snacks.

Second Nature Brands, headquartered in Chicago, specializes in crafting high-quality snacks and treats that promote better dietary choices. By acquiring Tillamook, which generates sales exceeding $175 million, SNB is poised to enhance its offerings in the clean-label protein segment. Tillamook is celebrated for its assortment of meat snacks, particularly its zero-sugar beef jerky, sausage, and beef sticks, all made from natural ingredients. The company's commitment to using simple and wholesome components has resonated well with health-conscious consumers seeking convenient snacks.

Adam Butler, CEO of Second Nature Brands, expressed his enthusiasm about the acquisition, stating, "Tillamook is an excellent addition to our growing portfolio, recognized for its quality ingredients and superior taste. Given the soaring consumer demand for healthy, on-the-go protein options, we believe that combining our strengths will allow us to successfully reach a broader audience in the U.S."

The acquisition is expected to bolster SNB’s capabilities in innovation and market reach, especially as the demand for premium, healthy snacks rises. The protein snacks market is valued at over $5 billion, offering ample growth opportunities. Butler highlighted the impressive track record of Tillamook in innovation and customer satisfaction, indicating confidence in the brand’s capabilities to thrive under SNB’s leadership.

Shane Chambers, CEO of Tillamook, echoed this sentiment, sharing his excitement about the new partnership. He remarked, "Joining forces with SNB aligns with our mission to provide consumers with the best clean, high-quality snacks. We are eager to leverage our shared values and expertise to elevate Tillamook to new heights."

The firm operates two top-tier manufacturing facilities located in Oregon and employs approximately 480 individuals. This infrastructure supports its position as a key player in the market for on-the-go snacks, and its alignment with SNB presents a promising future.

Second Nature Brands has been on an ambitious growth trajectory, focusing on innovation and strategic acquisitions. The company previously expanded its footprint by acquiring additional brands, including Voortman, Sahale Snacks, and Brownie Brittle, indicating a sustained commitment to enhancing its offerings and market position.

The Tillamook acquisition is poised to close within the coming months, pending customary closing conditions. Although the specific financial terms of the deal remain undisclosed, the synergy between the two companies is expected to enhance SNB’s market presence, further solidifying its role as a leader in the health-oriented snack industry. Solomon Partners acted as a financial advisor to SNB during this transaction.

With the snacking landscape continually evolving, the acquisition of Tillamook Country Smoker reflects Second Nature Brands’ strategy to adapt to changing consumer preferences, ensuring they remain at the forefront of innovative, health-focused snack solutions.