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VIOLETTE_FR Launches at Sephora: Artistry Meets Innovation

In a thrilling development for beauty enthusiasts, renowned French makeup artist Violette Serrat is launching her multi-category brand, VIOLETTE_FR, in Sephora stores across North America. This monumental step marks a significant milestone in the brand's continued global expansion, set to debut on February 28, 2025, in over 190 Sephora locations. The anticipation is palpable, especially as the Canadian launch rolls out shortly after, on March 24, 2025.

Violette Serrat, the visionary behind VIOLETTE_FR, expresses excitement about this collaboration with Sephora. "When I launched VIOLETTE_FR in 2021, it was crucial to establish the brand's identity and maintain a close connection with my community," she reflects, emphasizing her commitment to fostering relationships and developing the brand's authentic voice.

The products from VIOLETTE_FR are not just cosmetics; they are tools for self-expression that celebrate individuality. Designed to allow users to express their moods and creativity, the brand aims to redefine beauty norms. "We're reinventing the luxury maison experience, offering exceptional quality at accessible price points," Violette explains. This philosophy enables customers to indulge in beauty without compromise, resonating well with today’s market that craves authenticity and connection.

The brand's product selection includes award-winning lipsticks and versatile liquid eyeshadows, all aimed at empowering individuals to find their unique style. VIOLETTE_FR's innovative approach does not just streamline beauty routines; it invites consumers to explore their creativity through high-performance products that are easy to use, regardless of experience level.

Sephora has been recognized as the perfect partner for VIOLETTE_FR, with its extensive community of beauty lovers and knowledgeable Beauty Advisors. Alison Hahn, Sephora's SVP of Makeup & Fragrance Merchandising, voiced her enthusiasm for the new brand, stating, “VIOLETTE_FR offers approachable formulas inspired by effortless French beauty.” This partnership is a match made in heaven, as both brands share a vision of fostering self-expression and education within the beauty community.

Adding an intriguing artistic element, the Sephora gondola featuring VIOLETTE_FR products will include a mini 'cabinet of curiosities'—a reflection of Violette’s artistic inspirations. Every product display tells a story, from the colorful inspirations drawn from Renaissance art to the innovative designs that speak to the brand's essence. These artistic touches are not just for show, but rather, an embodiment of Violette’s philosophy towards beauty and self-love.

VIOLETTE_FR's commitment to its values is apparent through its Vegan and CLEAN certifications at Sephora. With every product meticulously crafted over several years of research and development, the brand's dedication to quality and innovation is commendable. Hero offerings like the Boum-Boum Milk skincare spray and the viral Bisou Balm lipstick have garnered intense popularity, showcasing the brand's reach into diverse beauty categories, from makeup to skincare and fragrances.

As the brand gears up for its Sephora launch, it also highlights its journey of thoughtful growth. Enthusiastic investors, including the Female Founders Fund and Monogram Capital Partners, have recognized the potential of VIOLETTE_FR, underscoring its unique position in the market. In a time when consumers crave authenticity and meaningful connections, VIOLETTE_FR continues to build a loyal community online, boasting over a million followers across social media.

In closing, Violette emphasizes the deeper meaning behind this launch: "This isn’t just a new business endeavor, it’s my way to connect closely with my supporters and the new customers who will join us at Sephora.” With this heartfelt connection and commitment to artistry, VIOLETTE_FR is ready to grace the beauty landscape in an exciting new chapter.

About Violette

Violette Serrat, the award-winning makeup artist and founder of VIOLETTE_FR, has nearly two decades of experience under her belt. Her extensive resume includes roles as the International Makeup Designer for Dior and Global Creative Director for Guerlain. With the establishment of VIOLETTE_FR in 2021, she dedicated her brand to vegan, cruelty-free products, merging French-inspired culture with modern minimalism. Violette's teachings and tutorials continue to inspire both consumers and industry professionals, making her a transformative figure in the beauty space.