#Ethereum #GameSquare #NFT Strategy

GameSquare Expands Its Crypto Treasury Program to $250 Million

GameSquare Holdings, Inc., a pioneer in media and technology, has made headlines by boosting its digital asset treasury management authorization from $100 million to an impressive $250 million. This strategic move underscores GameSquare's commitment to leveraging cryptocurrencies for sustainable growth and shareholder value.

The company is enhancing its investment strategy by targeting Ethereum-based assets, aiming to generate stablecoin yields with an expected annualized return between 6% to 10%. As part of this new strategy, GameSquare is launching an NFT yield program with an initial commitment of $10 million. Justin Kenna, CEO of GameSquare, emphasized the transformative potential of this strategy, stating, “We believe this moment marks the future of capital strategy for modern media companies.” This initiative aims to create a unique treasury engine that not only increases Ethereum holdings but also actively puts these assets to work to generate on-chain yield.

Recently, GameSquare acquired $30 million worth of Ethereum, bringing its total holdings to approximately $35 million. Currently, the company holds around 10,170.74 ETH, indicating a proactive approach to expanding its asset base. This strategic acquisition helps bolster GameSquare’s position within the rapidly growing cryptocurrency landscape, demonstrating a forward-thinking approach to its treasury management practices.

NFT Strategy and New Initiatives

The new NFT strategy is an innovative addition that aligns with GameSquare’s creative mission. The strategy focuses on acquiring culturally significant digital art and collectibles that resonate with its audience. Unlike traditional crypto holding strategies, GameSquare’s approach emphasizes capital efficiency by utilizing decentralized finance (DeFi) protocols to yield returns while ensuring the long-term value of its Ethereum assets.

To oversee this digital asset investment effort and maintain operational integrity, GameSquare has established a dedicated digital asset investment committee. This committee guarantees all allocations conform to stringent compliance protocols, focusing on security and valuation integrity to protect the company’s interests.

Strong Partnerships in the Crypto Space

To facilitate the execution of its ambitious crypto strategy, GameSquare has formed partnerships with industry leaders like Ryan Zurrer of Dialectic, known for their expertise in crypto treasury management. These collaborations allow GameSquare to optimize its strategies while also adhering to best practices in risk management.

Kenna noted,