#United States #Irving #7-Eleven #Roll-Up & Refuel #DGK

7-Eleven's New 'Roll-Up & Refuel™' Campaign

7-Eleven, Inc. is excited to unveil a new multi-channel marketing initiative, 'Roll-Up & Refuel™,' aimed at celebrating a lifestyle that resonates with its loyal customers. Marked by the hustle and bustle of culture in motion, this campaign honors two beloved subcultures—the skateboarding community during the day and car enthusiasts by night—while showcasing the convenience and vibrant energy that defines a 7-Eleven shopping experience.

The initiative's creative content aims to embody not just the products available, but also the spirit of community connections found at 7-Eleven. Customers often look to the convenience store as a vital pit stop amid their busy lives, whether they are grabbing a quick snack or fueling up before a night out. In a world where local communities thrive on shared cultures and experiences, 7-Eleven positions itself as an essential hub.

Campaign Details

The 'Roll-Up & Refuel™' campaign features multiple avenues for outreach, including fresh television advertisements and engaging social media content. These segments will resonate with both skate park adventurers and late-night drive enthusiasts, demonstrating that no matter the hour, 7-Eleven is always right where it’s needed.

From quick grab-and-go options like the Big Bite® hot dog and refreshing Big Gulp® drinks, to more substantial fuel needs at the pump, customers can count on these items to maintain their momentum. By providing snacks and beverages that are easy to carry, 7-Eleven seamlessly integrates into the fast-paced lifestyles of its patrons.

The marketing blitz will run across various platforms, featuring 30 and 15-second slots on television and radio, eye-catching out of home promotions, as well as targeted ads on social media channels including Instagram, TikTok, and YouTube. Each component creatively emphasizes that regardless of activity or time of day—whether at the skate park or a late-night meetup—7-Eleven stands ready to fuel the journey.

Exclusive Offers for Loyalty Members

Moreover, the campaign rolls out exclusive offers for the 7Rewards® loyalty members. Notable among these promotions is the $1 Big Gulp, ensuring that friends can enjoy icy refreshment anytime. Those looking for more can explore 7-Eleven Gold Pass™ Deals, which allow members to claim seven free drinks a month, fuel discounts, free deliveries, and additional in-store promotions. This initiative also includes a 30-day free trial for new members, offering them a taste of the benefits before fully committing.

“This campaign brings to life the spirit of the communities who make us part of their everyday routine, and in return, we're showing up for our customers with the snacks, drinks, and deals that keep them moving,” stated Marissa Jarratt, Executive Vice President and Chief Marketing Sustainability Officer at 7-Eleven.

Collaborative Drops and Cultural Homage

In a delightful intersection of street culture and retail, 7-Eleven’s online merch store, 7Collection™, will launch a collaboration with the edgy skate brand, Dirty Ghetto Kids (DGK), on July 18. This exclusive drop features a limited-edition collection that epitomizes urban flair, comprising unique headwear, apparel, and even a skate deck, echoing the blend of culture and community that 7-Eleven aims to embody.

With all these exciting elements combined, the 'Roll-Up & Refuel™' campaign not only emphasizes convenience but also commemorates the cultural legacy of 7-Eleven as a community cornerstone. Through fresh initiatives and partnerships, 7-Eleven continues to chart a course that resonates deeply with its diverse and devoted clientele.

About 7-Eleven, Inc.

7-Eleven, Inc., headquartered in Irving, Texas, represents the pinnacle of convenience retailing in the United States. Operating over 13,000 stores across the U.S. and Canada, it not only provides classic 7-Eleven® products but also manages other brands including Speedway®, Stripes®, Laredo Taco Company®, and Raise the Roost® Chicken and Biscuits. Known for its beloved offerings such as Slurpee®, Big Bite®, and Big Gulp®, 7-Eleven delivers quality, convenience, and exceptional value to its customers through various loyalty programs, innovative delivery options, and extensive selection of ready-to-eat meals. For more information, visit www.7-eleven.com.