#United States #St. Petersburg #WOWorks #Saladworks #Frutta Bowls

WOWorks Reports Significant Growth and Innovation

WOWorks, the parent company behind popular health-centric restaurant brands such as Saladworks, Frutta Bowls, Garbanzo Mediterranean Fresh, The Simple Greek, Barberitos, and Zoup! Eatery, has concluded 2025 with an impressive trajectory of growth and innovative strategies. Having established a firm foothold in the fast-casual dining scene, WOWorks has actively worked to enhance its operational capabilities and franchise networks, aiming for accelerated growth leading into 2026.

Co-Branding and Restaurant Ventures

In March 2025, a notable expansion for WOWorks involved the launch of a new co-branded restaurant combining Saladworks and Frutta Bowls in Laredo, Texas. This innovative dining space allows for an extensive menu featuring customizable salads, wraps, açaí bowls, smoothies, and more, all designed to cater to the diverse tastes of today's health-conscious consumers. The company’s strategic co-branding efforts proved effective, as they opened 10 new co-branded locations throughout the year, integrating concepts from Frutta Bowls into existing sites of Saladworks and Barberitos.

CEO Kelly Roddy emphasized the value of this co-branding approach, stating it has become a scalable model that meets evolving guest preferences while enhancing their overall brand portfolio. This initiative not only provided guests with greater menu diversity but also contributed to increased value for franchise partners.

A 2025 launch of Frutta Bowls across Saladworks and Barberitos locations showcased WOWorks' capacity to adapt to market trends, especially as consumer demand grows for fresh and health-forward dining options among younger generations. Positive outcomes from these launches included higher traffic, increased sales volumes, and larger average check sizes stemming from both new guests and loyal customers eager to explore expanded offerings.

Franchise Growth Highlights

Throughout 2025, WOWorks achieved several key milestones, which included:

• - New Restaurant Openings: WOWorks launched a total of 24 new restaurant locations, marking its first Frutta Bowls establishment outside the U.S. in Canada and expanding its reach significantly.
• - Franchise Agreements: The company secured 40 new franchise agreements, including significant multi-unit deals in strategic markets across Memphis, TN; Tampa, FL; and Savannah and Athens, GA, along with Raleigh-Durham, NC.
• - Ongoing Menu Optimization: There was a clear focus across the brands to align with culinary trends and evolving consumer preferences. Initiatives included new protein bowl selections at Barberitos and the introduction of unique items like Butterfly Tea and Dubai Chocolate at Frutta Bowls, ensuring that the menu continues to resonate with patrons seeking out nutritious and enjoyable dining options.

Future Focus

Looking ahead to 2026, WOWorks plans to maintain its focus on intentional scaling and innovation across its restaurant brands. There are ambitious goals to deepen guest loyalty and establish a robust operational platform that supports sustained growth in the competitive landscape of the restaurant industry. With approximately 240 locations currently in operation, WOWorks is well-positioned to continue leading the charge in offering better-for-you dining experiences.

Interested in becoming part of the WOWorks family? The company is actively searching for seasoned franchise partners to help expand its diverse portfolio. With a dedication to providing flavorful, healthier meals, WOWorks presents numerous opportunities for franchisees looking to invest in a burgeoning segment of the dining industry. For further details on franchise opportunities, you can visit woworksusa.com/a-place-to-invest/.

About WOWorks

Founded in 2020, WOWorks aims to empower guests to embrace healthier lifestyles through delicious, nutritious meals and excellent service. With its portfolio that includes Barberitos Southwestern Grille and Cantina, Saladworks, Frutta Bowls, Garbanzo Mediterranean Fresh, Zoup! Eatery, and The Simple Greek, WOWorks stands as an advocate for growth and excellence in healthier dining. Their commitment to collaborating with experienced franchise partners continues to drive the success and expansion of their brands. More information can be found at woworksusa.com.