Tirol Choco Partners with Math Certification for Original Learning Program

Tirol Choco and Math Certification Collaboration: An Innovative Learning Program

In an exciting collaboration, Tirol Choco, a well-known chocolate manufacturer based in Chiyoda, Tokyo, has teamed up with the Japan Mathematics Certification Association to introduce an original educational initiative. This program, aimed at high school students, allows them to engage in practical and creative math-related problem-solving through the lens of products they enjoy—chocolate!

Background of the Learning Program

Chocolate is a universally favored treat, making it an accessible subject for students of all ages. Tirol Choco was established on the idea of providing high-quality chocolate at reasonable prices, which has made it a favorite in Japan. The distinctive history, variety of shapes, affordability, and myriad flavors of Tirol Choco make it a relatable subject, offering students both interest and relevant challenges.

The initiative highlights Tirol Choco's support for educational endeavors, particularly those aimed at improving students' math skills through engaging and interactive methods. The collaboration aims to provide students with a deeper understanding of math in practical contexts, ultimately enhancing their problem-solving abilities.

Project-Based Learning (PBL) Approach

The original learning program utilizes a Project-Based Learning (PBL) methodology. This educational approach emphasizes the importance of real-world problem-solving, enabling students to work collaboratively to develop innovative solutions. By tackling the challenges presented by Tirol Choco, students learn critical skills and gain insights into effective teamwork and creativity.

The program is designed to connect high school students with the realities of the business world, encouraging them to explore complex issues in an engaging way. This hands-on experience not only fosters skills but also prepares them for future challenges they may encounter in their careers.

The Learning Program: Proposing a New Tirol Choco

During this program, students were tasked with proposing a new version of Tirol Choco, priced at 100 yen per piece, along with a comprehensive marketing strategy. The process involved several stages:

- Researching what constitutes value.
- Brainstorming ideas to create value-based products and drafting proposals.
- Presenting their suggestions at a competitive event.

Classroom Sessions

The learning sessions were conducted on November 6, 2025, at Tokyo Joshi Gakuen High School and on January 14, 2026, at Kojimachi Gakuen Girls High School, attracting around 130 students in total. Tirol Choco's CEO, Yuji Matsuo, participated actively, sharing the company's mission with the students.

A marketing consultant from Tirol Choco provided insights into the history and development of the brand, enriching the students' experience.

Student Feedback

Students expressed that the theme of selling a single piece of Tirol Choco for 100 yen was innovative and left a lasting impression on them. They appreciated the opportunity to analyze products from multiple perspectives and gain knowledge about the complexities of manufacturing costs and profits, ultimately broadening their outlook on product development.

Teacher Testimonials

Teachers noted that, despite the program's challenging content, students showed significant engagement thanks to their familiarity with Tirol Choco. Several students continued their discussions during breaks, demonstrating their enthusiasm and dedication to the project.