#Japan #Gakken #Sagamihara #New Block #Saganohara

New Block Park Debuts at Saganohara Station Square Festival

The Saganohara Station Square is set to celebrate its 29th anniversary with the exciting introduction of the New Block Park, a special event hosted by Gakken Stayful, a subsidiary of Nihon Shuppan Hanbai Co., Ltd. This festival will take place over three days, from November 22 to 24, 2025, aiming to bring joy and creativity to families with young children.

Event Overview

The New Block Park promises an interactive experience that encourages creativity and play. Spanning a large play area filled with 10,000 New Blocks, children will have the freedom to build, dismantle, and explore their imaginations in an environment tailored for fun and learning. The highlight is a massive block pool where kids can dive into their creative play.

What to Expect

Families can look forward to various activities and attractions:

• - Large Play Area: Children can immerse themselves in a ※block pool featuring 10,000 blocks. This exciting setup offers a hands-on experience as they build and enjoy the vibrant atmosphere of the festival.
• - Exclusive Pop-Up Store: The event will host a pop-up shop offering unique block parts not found on the official online store. Rare pieces like dinosaur parts and train components will be available exclusively at the festival, providing a fantastic opportunity for young builders to expand their collections.

Double Giveaway Campaign

In addition to the fun activities, visitors can participate in a giveaway campaign during the event:
1. Miniature Collection: The first 50 participants who make purchases totaling ¥1,000 or more at the event will receive a random figure from the Gakken New Block Miniature Collection produced by Bandai.
2. Exclusive Towels: Customers purchasing New Blocks will also receive a limited edition towel made in Imabari, known for its high-quality textile products, further enhancing their festival experience.

Event Details

• - Date: November 22 (Sat), 23 (Sun), 24 (Mon, Holiday), 2025
• - Time: 10:30 AM to 5:00 PM (Registration: 10:15 AM to 4:45 PM, 3:45 PM last day)
• - Venue: 3rd Floor Atrium, Saganohara Station Square
• - Target Audience: Children under elementary school age
• - Participation Conditions: Present a receipt for every ¥1,000 spent for entry, along with confirming the Saganohara Station Square Line official account on your screen.

Please note that entry is limited to the first 30 participants per session, with a 30-minute rotation.

Participants without their own children can also join as long as they adhere to the registration requirements, making it an ideal family outing.

The Saganohara Station Square Festival

The festival's overarching theme revolves around community appreciation, featuring multiple promotional campaigns such as the Odakyu Points (OP) 5x campaign and the annual 10x OP Point event. Additionally, an assortment of collaborative exhibitions with local institutions will enrich the event, aligning community spirit with family-focused entertainment.

About Gakken New Blocks

Celebrating 60 years in 2025, Gakken New Blocks cater to children from 1.5 years old and have evolved as foundational blocks for imaginative play. They are designed to support developmental milestones, enhancing creativity and fostering connections among children and parents alike. Through play, children discover their unique talents and learn critical life skills that prepare them for the future.

For more information, visit the official Saganohara Station Square site and follow Gakken New Block on Instagram.