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Verato Earns Distinction in Gartner Hype Cycle Reports

In a rapidly evolving healthcare landscape, Verato has achieved prominence, being acknowledged in two significant 2025 Gartner Hype Cycle reports. As healthcare organizations navigate through workforce shortages, fragmented data, and soaring patient expectations, the emphasis on trusted identity data has never been more crucial. Verato, a leader in identity intelligence, was designated a Sample Vendor under the "Next-Generation Enterprise Master Patient Index (EMPI)" category, a recognition that spots the importance of improving data accuracy. This advancement accounts for a better patient experience, leading to diminished wait times and increased care coordination, which are fundamental amidst current challenges.

The healthcare sector is currently undergoing a monumental transformation propelled by digital innovation, AI technologies, and a pressing need for seamless interoperability. As Clay Ritchey, CEO of Verato, articulated, "none of this works without trusted identity data." He highlighted the importance of identity management as a foundational component—the bedrock upon which modern healthcare operates.

This recognition from Gartner marks a significant milestone for Verato, being its sixth consecutive year within the Hype Cycle for Real-Time Health System Technologies and the inaugural mention in the Healthcare Providers report. Such accolades underscore the growing recognition of identity resolution's critical role as health systems increasingly embrace cloud transformations, electronic health record (EHR) consolidations, and AI integration initiatives.

Verato’s innovative platform, hMDM®, introduces a sophisticated approach to data management tailored specifically for healthcare organizations. This platform consolidates EMPI, master data management (MDM), provider data management, and data enrichment capabilities into one cohesive solution designed to meet the unique needs of healthcare providers. It efficiently matches and manages the identities of all individuals related to a healthcare system—including patients, members, providers, employees, and consumers—using its proprietary third-generation Referential Matching™ technology.

The benefits of this advanced approach are being realized by various healthcare entities, including Baptist Health Jacksonville. Mandi McCracken, the organization’s Enterprise Identity and Emerging Technologies Director, touted the expansive capabilities offered by Verato. “With Verato, we are creating this next-level master data management platform. We are increasing the rate of duplicates that we're detecting and resolving. It’s also decreasing the workload for our data stewards while enhancing the quality of patient records for providers," she stated, reflecting on the tangible advantages delivered by Verato's technology.

According to Gartner’s analysis, next-generation EMPI platforms are swiftly gaining traction as organizations seek innovative solutions to enhance data sharing, patient engagement, and interoperability—qualities that have become paramount in today's healthcare settings. Verato’s solutions are designed to address these needs effectively, reinforcing the conclusion drawn by Gartner that such transformational tools can substantially change the operational dynamics for healthcare providers.

The role of identity data platforms, particularly those that leverage interoperability standards like the Fast Healthcare Interoperability Resources (FHIR), is highlighted by Gartner as foundational to the healthcare sector’s digital success. Verato's inclusion in these prestigious reports echoes its unique position in fostering intelligent, interoperable, and patient-centered care models—a necessity as the industry gears up for a more connected future.

Verato stands out as a crucial player in enabling digital interaction, clinical interoperability, and ensuring data integrity across healthcare systems. By addressing regional identification complexities and allowing organizations to understand precisely who they’re dealing with, Verato empowers over 90 prominent healthcare brands to connect, identify, enrich, manage, and activate person and provider data accurately. This cements their role as a cornerstone in advancing healthcare technology into a new era of efficiency and effectiveness.

For further insights regarding the Gartner Hype Cycle for Real-Time Health System Technologies and Healthcare Providers, interested readers can access the reports directly through Gartner’s resources.

About Verato

Founded on the principles of enhancing healthcare technology, Verato is focused on solving the identity confirmation challenges that healthcare systems face. The hMDM® platform aims to provide a comprehensive and trusted overview of patients and providers alike—further driving enhanced interactions and operational success within the healthcare ecosystem.