Breaking New Ground: The Professional Grappling Federation Sells Its First Franchise Team

A New Era in Jiu-Jitsu

The world of combat sports is experiencing a seismic shift as the Professional Grappling Federation (PGF) takes bold leaps forward with the sale of its first franchise team, the New Hope Kings. This groundbreaking deal, which marks the first of its kind in Jiu-Jitsu, signifies an era where professional grappling is transformed into a league akin to the NFL or Formula 1.

On June 10, 2025, PGF made headlines by announcing the seven-figure sale to New Hope Regeneration, fundamentally changing the landscape of Jiu-Jitsu. The move is the culmination of PGF's efforts to create a franchise model for this dynamic and rapidly growing sport.

The new franchise, the New Hope Kings, stands among only four founding teams, and they are poised to kick off an exhilarating 12-week season packed with fierce rivalries, professional contracts for athletes, and intense competition. Last season alone garnered more than 7 million fans, showcasing the sport's escalating popularity.

Kevin Lucas, a principal at New Hope Regeneration, expressed the magnitude of this moment, stating, "Buying this team is more than a business move—it's a piece of sports history." His commitment embodies the essence of this venture, as PGF aims to create a viewing experience that engages audiences like never before.

Zoltan Bathory, a co-founder of PGF and frontman of the rock band Five Finger Death Punch, likened the league to a 'cultural rocket ship.' He sees PGF as a platform for growth that has the infrastructure necessary to support a global league. With previous experience in building major brands, he recognizes PGF's potential as the next big thing in the sports arena.

Co-owner Heather Gracie, part of the legendary Gracie family, echoed those sentiments, emphasizing how PGF is solidifying the professional future of Jiu-Jitsu. Her family's pivotal role in popularizing the sport adds a deep historical significance to this new initiative, creating a strong connection between legacy and innovation.

This franchise model pushes PGF towards expansive horizons, with future plans that include engaging fantasy sports, varied digital content, and a robust franchise economy. The structure is already attracting interest from potential investor groups eager to join the league's journey.

As the PGF prepares to launch its eighth season, the New Hope Kings will make their debut on June 25, featuring the league's inaugural draft followed by matches commencing on July 23. The excitement peaks with the championship playoff scheduled for September 10, promising to captivate the hearts of millions.

Brandon McCaghren, PGF's Commissioner, emphasized the tangible improvements the league is implementing: "This sale proves our model works. We are not just talking about change—we're making it real." This sentiment encapsulates the essence of PGF's mission to redefine combat sports through strategic advancements in a traditional arena.

In summary, the introduction of franchise teams into the world of Jiu-Jitsu not only opens avenues for athletic competition but also aligns the sport with popular cultural frameworks, enhancing fan engagement and professional opportunities for athletes. As PGF ushers in this new chapter, the future looks promising for Jiu-Jitsu and its enthusiasts worldwide.