#Japan #Tokyo #CHOCOLATE Inc. #OTO MART #Sound Grounds

Discover the Unique World of Sounds at OTO MART

From the enticing call of a giraffe to the unexpected noise of a saxophone, OTO MART is set to transform Shibuya, Tokyo into a vibrant sound supermarket. Kicking off on April 29, this exceptional interactive exhibition invites sound lovers to explore over 500 diverse sounds from around the globe. Organized by CHOCOLATE Inc. in collaboration with NTT Docomo Studio & Live, OTO MART aims to create a fresh appreciation for the diverse world of sound.

Event Details

• - Date: April 29 to May 17, 2026
• - Location: PLAT SHIBUYA, B1, 6-27-8 Jingumae, Shibuya, Tokyo
• - Hours: 11 AM to 9 PM (last entry at 8:30 PM)
• - Ticket Prices:

- Weekdays: Adults ¥1,500, Children ¥1,000
- Weekends and Holidays: Adults ¥1,800, Children ¥1,200
(Children under school age enter free)

• - Official Website: oto-mart.com
• - Ticket Purchase: l-tike.com
• - Concept Video: YouTube

What Awaits You at OTO MART

The concept behind OTO MART is simple yet profoundly engaging: an extraordinary showcase of sound. Visitors can enjoy everything from animal calls to unique sound effects – think fart noises to jazz saxophones – allowing for a fascinating journey through different auditory experiences.

What makes this exhibition special is not just the variety of sounds on display. All sounds can be layered together to create unique compositions. Imagine combining the soothing tone of a violin with the rhythmic beat of traditional mochitsuki (rice pounding) alongside festival music; you can create over 9.999 trillion different sound combinations! This innovative approach enables participants not just to listen but also to express their creativity through sound.

How to Enjoy OTO MART

Step 1: Start by exploring the exhibition panels, each featuring one of over 500 unique sounds. Interested in a particular sound? Simply scan the QR code with your smartphone to hear it play!

Step 2: Once you've found your favorite sounds, tap 'Get' on your smartphone to collect them. You can accumulate a maximum of nine different sounds simultaneously, and feel free to switch them out whenever you like!

Step 3: Combine the sounds you've gathered and listen to your personalized audio masterpiece! You can even adjust the tempo to your liking, giving you the freedom to remix as you please. Completed sounds can be shared through links or saved as unique postcards to take home.

Examples of Sounds on Display

• - Giraffe's call
• - Shoegazer music
• - Chalkboard eraser
• - Samba beat
• - A dog eating
• - Trap beat
• - Dynamic chiropractic sounds
• - Splashing into water
• - Peek-a-boo sound
• - Nocturnal insects of rural nights

Insights from CHOCOLATE Inc.

According to the project lead at CHOCOLATE Inc., the essence of OTO MART lies in the way we interact with the sounds that surround us. Although we often overlook the importance of sound in our lives, it can enrich our daily experiences. OTO MART gathers these ‘good sounds’ from around the world, breaking down genres to celebrate the universal connection through sound. Just as one seeks out intriguing album covers at a record store, visitors are encouraged to dive into this sound-filled space, share the joy of discovery, and engage playfully with different sounds.

Ticketing Information

• - Advance Sales Start: March 27, 2026, at 12 PM
• - Purchase Method: Date-specific / First-come, first-served
• - Price:

- Weekdays: Adults ¥1,500, Children ¥1,000
- Weekends and Holidays: Adults ¥1,800, Children ¥1,200
(Children under school age enter free)

• - Note: Tickets for specific days may be sold at the venue, depending on availability.
• - All ticket sales will cease once the planned number is reached.

Conclusion

Sound Grounds, the creative initiative behind OTO MART, aims to make musical exploration more accessible. By designing an interactive space where people can touch, hear, and enjoy music beyond passive listening, the project invites participants of all ages to engage with sound in novel and exciting ways. Don't miss this unique opportunity to discover the world through the lens of sound.