Introduction
On December 18, 2025, Rosetta Co., Ltd., part of the Metareal Group, will roll out a premium plan for its AI-powered outdoor advertising analysis agent,
Metareal Outdoor Ad (Metareal OA). This service, priced at 50,000 JPY (including tax) per month, allows users to access it up to 20 times daily or 200 times monthly.
What is Metareal OA?
Metareal OA is designed to analyze critical data, such as company news, large event information, and trending topics on social media. It assigns scores to the suitability of outdoor advertising (OOH) based on area, time period, and surface size. By utilizing past performance data, it provides automated calculations of expected reach and KPIs, facilitating immediate use for sales materials.
Why Is This Important?
The demand for outdoor advertising space has been evolving, particularly with a growing emphasis on real-time analytics and responsive proposals. Traditionally, OOH inventory management focused mainly on logistics and optimization of advertisement placement, which often led to missed opportunities due to untimely responses from advertisers. Recognizing this shift, there is a pressing need for tools that can effectively capture real-time demand and deliver proactive proposals to advertisers.
Key Features of Metareal OA
Metareal OA offers several noteworthy features that set it apart:
1.
Real-Time Data Analysis: It analyzes a plethora of data sources—corporate news, event information, and social media chatter—to provide users with a comprehensive view of the advertising landscape.
2.
Scoring System: The agent scores outdoor advertising suitability by evaluating various parameters, including geographical location, time frame, and surface dimensions.
3.
Automated KPIs: It combines historical performance data with current trends to automatically calculate expected reach and relevant KPIs.
4.
Instant Sales Materials: Metareal OA streamlines the process of generating sales presentations, including surface plans, estimates, and creative examples, helping sales teams act swiftly.
5.
Proactive Sales Strategies: By identifying demand signals early, it enables a proactive approach to sales, maximizing opportunities before they arise.
The service is ideal for OOH sales representatives seeking to optimize inventory utilization, media planners developing advertising strategies for clients, advertising agencies aiming to propose optimal placement and timing for campaigns, event promotion teams wanting accurate reach predictions for their outdoor installations, and marketing departments focusing on campaign optimization and strategic decision-making.
Strengthening AI Consulting with Metareal
In addition to Metareal OA, the company is also expanding its AI consulting services, especially those targeting industry-specific needs. Their recent AI series, including
Shigotoowaru AI, aims to address and resolve various industry challenges through customized solutions.
Consulting Features
Metareal's AI consulting is characterized by its:
- - Focus on Specialization: With a history of partnerships encompassing over 6,000 companies across more than 2,000 industries, Metareal provides top-notch industry-specific knowledge for developing usable AI systems.
- - Collaborative AI Models: Through their innovative AI Orchestration technology, Metareal meets complex workplace demands by combining multiple machine learning models for improved accuracy.
- - Global Insights: Leveraging global experiences in regions like North America and Southeast Asia, Metareal incorporates successful international practices into its development process.
The core goal of their AI consulting is to create
practical AI solutions that can be swiftly adopted within business environments. Companies looking to enhance their AI initiatives can consult with Metareal for this expertise.
About the Metareal Group
The mission of the Metareal Group is to free individuals worldwide from barriers related to location, time, and language. Currently, they hold the No. 1 market share in Japan's translation services, offering tailored AI development solutions to address challenges in various fields, including legal, medical, financial, IT, and engineering.
For inquiries regarding Metareal OA and AI consulting services, please contact:
[email protected].
For further details, visit the official Metareal OA service page
here.
Conclusion
As the demand for sophisticated outdoor advertising solutions grows, Metareal OA positions itself as a formidable tool in the landscape of OOH advertising, paving the way for more strategic and effective media engagements in the future.