#Japan #Tokyo #Analog #Snowboarding #Burton

Burton's Analog Collection: A Fusion of Style and Functionality

On November 20, 2025, Burton will unveil its much-anticipated Analog Collection at flagship stores in Harajuku, Sapporo, Nagano, and Osaka, along with select Burton locations nationwide and online at Burton.com. This collection redefines snowboard wear by seamlessly merging street-style aesthetics with mountain-ready functionality.

The Evolution of Analog

Since its inception in 2001 as a sub-collection of Burton, Analog has consistently evolved to combine the DNA of urban streetwear with the practical demands of snowboarding. Each item in the collection is designed for adventurous riders who seek both originality and performance in their snow gear. This season’s lineup is no exception, boasting an array of jackets and other pieces that emanate the brand’s out-of-the-box creativity.

Comfort Meets Functionality

The Analog Collection emphasizes a relaxed fit and easy layering, ensuring that wearers not only look great but also remain comfortable while tackling various snow conditions. Whether it's deep powder or a sunny spring session, these innovative garments guarantee dryness and comfort, satisfying the high demands of serious riders.

Key Pieces from the Collection

• - AG Hardpack GORE-TEX 3L Jacket: Priced at ¥96,000 (tax included: ¥105,600)
• - AG Flyrail GORE-TEX 2L Jacket: Priced at ¥66,000 (tax included: ¥72,600)
• - AG Targum Reversible Jacket: Priced at ¥67,000 (tax included: ¥73,700)
• - AG Speak Out Reversible Jacket: Priced at ¥45,000 (tax included: ¥49,500)

Burton's Purpose-Driven Approach

Burton's activities are underpinned by a strong sense of purpose: to enjoy snowboarding while positively impacting people, the planet, and the sport. Each product reflects this commitment, embodying the desire to minimize environmental impacts and enhance the snowboarding experience for everyone.

A Vision for the Future

The brand strives to provide a future that positively influences all involved, reduces environmental footprints, and maximizes snowboarding enjoyment. As part of its commitment to climate action, Burton aims to achieve climate positivity by 2025. This includes significant reductions in carbon emissions and investments in projects that counterbalance their environmental impact.

Recognized Commitment to Sustainability

Burton is proud to be a certified B Corporation, a distinction awarded to businesses that prioritize social and environmental responsibility. Since receiving certification in 2019, Burton has maintained its commitment to the highest standards of social and environmental performance, and has recently been re-certified for its efforts across North America, Europe, and the Asia-Pacific region.

The Legacy of Burton

Founded by Jake Burton Carpenter in 1977 in a garage in Vermont, Burton has been a pioneering force in snowboarding. The company has played a crucial role in elevating the sport from a niche pastime to a recognized global sport. Today, Burton continues to design top-tier snowboard gear and outdoor products, establishing itself as a leader in sustainability within the outdoor/winter sports industry. With headquarters in Burlington, Vermont, and offices in countries spanning Europe, Asia, and beyond, Burton remains committed to pushing the boundaries of snowboarding both on and off the slopes. For more information, visit www.burton.com.