Crossmedia Unifies Global Media Strategy with New Leadership of Kamran Asghar

Crossmedia Strengthens Global Media Operations Under New Leadership

In a significant reshaping of its global media strategy, Crossmedia has announced the appointment of Kamran Asghar as the Global CEO. This pivotal transition marks a new era for the independent agency as it consolidates its operations under a single leadership framework, aiming to streamline its media services for clients worldwide.

Kamran Asghar has been integral to Crossmedia's growth, as the agency has more than tripled in size over the past decade. As Global CEO, he will oversee all facets of Crossmedia's media operations globally, signifying a dramatic shift towards a more integrated approach. Under his watch, the firm is positioned to continue delivering innovative and transparent solutions, always placing the client at the forefront.

Kamran's approach emphasizes a tech-powered, people-first ethos, which aligns with contemporary demands in the rapidly evolving media landscape. He stated, “In a media environment that is evolving at the speed of AI, clients need a global media partner who prioritizes transparency, technology, service, and people.” This indicates not just a response to current market dynamics, but a proactive strategy to anticipate clients' needs.

Crossmedia’s London office remains a central hub for its international operations, while Matthias Bade and Sebastian Schichtel are transitioning into global roles focused on international client leadership and performance media. Both executives hail from Germany, underscoring the agency's commitment to harnessing talented professionals from diverse backgrounds.

Moreover, the agency is seeing new talent join its ranks. Jess Lewis has been appointed as the Global Chief Technology Officer, bringing insights from her previous role at Dentsu. She will spearhead technological innovations and help establish a cohesive global operating standard which is a vital component for scaling up efficiency and effectiveness.

The rebranding of Crossmedia Germany to Unbound Media is another significant move, signaling a shift in identity while remaining closely affiliated with Crossmedia’s overall strategic direction. Unbound Media will operate under the leadership of Markus Biermann and embrace the firm's unique model of a Globally Distributed Workforce, which leverages highly proficient and agile talent worldwide.

As Crossmedia prepares for future challenges and opportunities, the agency is guided by foundational principles of TRUST, REASON, and the pursuit of HAPPINESS, as articulated by Asghar. He expressed, “We have ambitious goals and a robust growth strategy. We've allocated resources to ensure that our clients' objectives are achieved.”

Celebrating 25 years in operation, Crossmedia has built a reputation for being a top-tier media agency, consistently earning accolades like being named an Ad Age Best Places to Work for six consecutive years. Their client roster includes notable names such as U.S. Bank, Etihad Airways, and Airbus, highlighting the firm's capability in managing large-scale media engagements across various sectors.

Crossmedia's future strategy is marked by an intent to fiercely protect its independence in an industry that is witnessing rapid consolidation among major holding companies. As the media landscape continues to evolve, Asghar remains optimistic, stating, “It's been an incredible journey thus far, and I look forward to what’s next for Crossmedia.” This sentiment reflects a company poised to thrive in a complex marketplace while remaining committed to its core values and vision.

For further details about Crossmedia, visit www.xmedia.com.