#China #Beijing #ATLAS #SEGA #Sega Store

SEGA's New Venture in Beijing

On July 18, 2023, SEGA took a significant step in expanding its global reach with the grand opening of the "SEGA STORE BEIJING." Located in the bustling Beijing Chaoyang Joy City mall, this new official store marks SEGA's third permanent retail location worldwide, following the upcoming launches of the "SEGA STORE SHANGHAI" in May 2025 and "SEGA STORE TOKYO" in July 2025.

The SEGA STORE BEIJING promises to deliver a unique experience for both avid gamers and casual fans alike. Not only does it showcase an array of products mirroring those available at its Shanghai counterpart, but it also stocks exclusive items that can only be found in Beijing. Customers can explore a rich selection of original goods associated with various SEGA and ATLUS intellectual properties, providing fans with a tangible connection to their favorite games.

In addition to retail offerings, SEGA STORE BEIJING is designed to be more than just a shopping destination. The store features interactive gaming zones where visitors can engage with SEGA’s latest games, experiencing firsthand the thrill of the brand’s renowned gaming culture. From classic titles to contemporary releases, there’s something for everyone, making it an inviting spot for gamers and families alike.

Store Details

• - Name: SEGA STORE BEIJING
• - Location: B1, Beijing Chaoyang Joy City, 101 Chao Yang Bei Lu, Chaoyang District, Beijing, China
• - Hours: 10:00 AM – 10:00 PM (Hours may vary)
• - Official Social Media:

- Weibo
- Red

With over 65 years of rich history, SEGA is at the forefront of a transmedia strategy that expands their vast intellectual property across various platforms, including gaming, movies, music, and retail. The opening of SEGA STORE BEIJING is a testament to their commitment to providing fans with immersive experiences that resonate beyond traditional gaming. As SEGA continues to innovate within the retail space, they aim to elevate the physical manifestation of their transmedia projects, ensuring that fans can engage with their IPs in new and exciting ways.

For SEGA, this store not only symbolizes an expansion in retail presence but also signifies its dedication to nurturing fandom beyond the screen. As gaming enthusiasts gather at the new location, SEGA is set to reinforce its standing as a leader in the entertainment industry, making meaningful connections with its audience and establishing itself as a cultural mainstay in Beijing and beyond.

Experience the magic of SEGA at the newly opened store, where history meets innovation and fans can find their favorite characters and games in an engaging environment. Whether you’re a lifelong fan or a newcomer, the SEGA STORE BEIJING offers a fantastic journey into the world of gaming and entertainment.