#Japan #Tokyo #Medical Apparel #iukah #BOZ

Introducing iukah: Transforming Medical Apparel

On September 28, 2025, a new medical apparel brand named iukah will make its debut, launched by BOZ, a company based in Tokyo, Japan. The brand aims to infuse both individuality and functionality into medical uniforms, addressing a long-standing issue in the medical field where clinical attire lacks personal expression.

The Need for Change in Medical Apparel

While medical professionals have always prioritized features such as cleanliness, functionality, and uniformity in their attire, the industry has often overlooked the individuality and personal expression of healthcare workers. For many doctors and nurses, clinical uniforms have been synonymous with a lack of joy and personal identity. This oppressive norm has led to a situation where healthcare professionals feel rather indifferent towards their workwear, which in turn can dampen their motivation and impact patient interactions.

In response to this challenge, iukah was developed with a vision to elevate the Quality of Life (QOL) for healthcare professionals. The founder of BOZ, orthopedic surgeon Kenta Shimizu, recognized this reality while working in hospitals, inspiring him to create a brand that empowers medical workers to express themselves through their professional attire.

The Features of iukah

The iukah uniforms are designed to harmonize functionality with style. The garments focus on four primary characteristics: materials, shape, color, and details.

Materials and Shape

iukah employs lightweight fabrics that are soft on the skin and comfortable for long durations of patient care. The designs also feature raglan sleeves, allowing for unhindered movement while minimizing the visibility of sweat stains. Each piece is meticulously crafted to ensure comfort and functionality during demanding shifts in clinical settings.

Color and Details

Catering to the unique environment of healthcare, iukah introduces a premium shade known as Neutral White. This color is designed to highlight the purity and cleanliness often associated with medical uniforms. Additionally, subtle two-tone contrasts added through cutting techniques help maintain professionalism while allowing for a hint of personal flair. The meticulous arrangement of buttons and stitching reflects a thoughtful approach geared towards both style and function.

Pop-Up Store Launch

To celebrate this momentous launch, iukah will host its very first POP UP STORE from September 26 to 28, 2025 in Jinguumae, Shibuya. This exclusive event will offer visitors a firsthand look at the iukah collection in an environment designed to resemble a typical clinical workspace, complete with appropriate lighting and decor.

Event Details:

• - Name: iukah POP UP STORE
• - Dates: September 26 (Friday) - September 28 (Sunday)
• - Hours: 9/26: 12:00-20:00, 9/27: 11:00-19:00, 9/28: 11:00-18:00
• - Location: 3-7-12 Jinguumae, Shibuya, Tokyo
• - Phone: 03-6812-9408
• - Note: The event will utilize the apparel brand shop mù_lab.

A Thoughtful Reflection from the Founder

Dr. Kenta Shimizu states, “Why must medical uniforms always be white?” This fundamental question gave rise to iukah’s ethos, challenging the traditional concept of clinical attire. Dr. Shimizu, who has been deeply involved in orthopedic practices and even served as a team doctor for Japan’s handball team, felt a significant disconnect between personal expression and the expected uniformity in medical clothing. This insight has driven the creation of iukah, a brand that provides a fresh alternative to tired conventional designs.

As BOZ heads into this venture, the aim is not merely to redesign uniforms but to advocate for an inspirational identity in healthcare attire - to redefine white coats as symbols of both professionalism and personal expression.

About BOZ

Founded in May 2025, BOZ is committed to planning, producing, and selling men’s apparel alongside a variety of lifestyle products. As it embarks on this journey with iukah, BOZ remains dedicated to enhancing the day-to-day experiences of healthcare professionals everywhere.

This exciting introduction to medical apparel is sure to turn heads and reshape perceptions about what it means to wear the uniform with pride.