#Japan #Tokyo #Omotenashi #Nutribase #Ayo

Ayo: A Revolutionary Nutritional Solution for Picky Eaters

In an age where countless parents worry about their children's nutrition amid food preferences, the nutritional powder “Ayo,” developed and sold by the Tokyo-based company Nutribase, has just won the 2025 Omotenashi Selection award. This award celebrates outstanding products and services that exemplify the Japanese spirit of hospitality. Ayo was conceived from the concern of many parents who fret over essential nutrients while raising children who are often picky eaters.

What is Ayo?

Ayo is a powder-type dietary supplement designed to be flavorless and odorless, allowing it to blend seamlessly into a variety of dishes or drinks. This innovative product focuses on delivering essential nutrients, such as vitamins and minerals, that modern children often lack for optimal development and health. By not altering the taste or smell of meals, Ayo provides a unique solution to a common parenting challenge: encouraging children to consume the nutrients they need without forcing them to eat foods they dislike.

Omotenashi Selection Award

Established in 2015, the Omotenashi Selection recognizes products and services in Japan that are imbued with a spirit of hospitality and are worthy of international acclaim. The award aims to discover and promote goods that showcase the charm of Japan to a global audience. This year, Ayo's ability to meet specific dietary needs while being appealing and versatile earned it a spot among the honored selections. For more on the award, click here.

Testimonials from Judges

A panel of judges highlighted several advantages of Ayo during the selection process:

• - “It’s a very convenient product that can be used easily by people of all ages.”
• - “Its lack of taste and smell allows children to use it without hesitation.”
• - “Parents of picky eaters will appreciate its effectiveness, particularly for kids who struggle with the flavors of certain vegetables.”
• - “It’s allergen-free and perfectly aligned with current trends.”

These endorsements point to Ayo’s appeal and effectiveness in addressing nutritional concerns in contemporary households.

A Word from Nutribase's Representative

Nutribase’s representative, Hideaki Sato, expressed his gratitude for receiving the Omotenashi Selection award, stating, “We are incredibly honored by this recognition. Ayo was developed from my dual perspective as a scientist and a father who seeks to alleviate worries about children’s nutrition without making mealtimes a struggle. With our patented technology, we are tackling the nutritional dilemmas faced by many parents today.” He also noted the importance of the judges’ comments regarding Ayo being a timely and much-needed product.

Product Information

• - Product Name: Ayo
• - Price and Quantity: Open pricing with a package of 35g (approximately 35 servings)
• - Store Info: Available for purchase via Nutribase Lab
• - Certification: Adheres to infant product standards and is GMP certified, with FSSC22000 food safety accreditation, all manufactured in Japan.

About Nutribase

Nutribase, established in 2023, is a food tech startup co-founded by Hideaki Sato (a former researcher at a major food manufacturer) and Shuntaro Miyata (formerly of a leading control systems manufacturer). With a mission to create a bright future through nutrition, Nutribase focuses on merging scientific evidence and manufacturing technology to redefine the concepts and products associated with dietary supplementation. Since its launch, Ayo has gained traction among parenting communities, redefining the balance between dietary freedom and nutritional fulfillment.

With plans to evolve into a corporation by 2026, Nutribase looks ahead to developing more innovative products in the nutritional space—a promising sign of a commitment to improving children's dietary health.

Contact Information

For inquiries, visit Nutribase Lab Contact Page.