New Advertisement Featuring Japan National Soccer Coach Moriyasu to Air from March 28, 'JAPAN PRIDE Together to the Top'

New Advertisement Featuring Coach Moriyasu

Beginning March 28, 2026, APA Hotels will unveil the second installment of its commercial series featuring Hajime Moriyasu, the head coach of Japan's national soccer team, known as SAMURAI BLUE. This latest installment, titled "JAPAN PRIDE Together to the Top," encapsulates the brand's mission alongside Moriyasu and the team as they chase their dreams on a global scale.

APA Hotels, a leader in the hospitality sector, boasts a network of 1,068 hotels with a total of 143,527 rooms, including those under construction and existing locations worldwide. The new advertisement highlights the company's expansion into North America, with plans for 54 hotels and 5,454 rooms, demonstrating a commitment to growth that aligns with the aspirations of the SAMURAI BLUE team.

Within the commercial, the setting is nothing short of spectacular, as the shooting took place in the state-of-the-art APA Hotel & Resort Tokyo Bay Makuhari, which stands as the tallest hotel in Japan with a total of 2,007 rooms. The hotel offers breathtaking ocean views and state-of-the-art facilities, creating an environment that radiates excellence and ambition.

Moriyasu expresses his excitement for partaking in a project full of dynamic energy. He remarked, “The filming was a thrilling experience marked by a clear sky and stunning views of the city, which made it enjoyable. This atmosphere empowered me and the entire team to strive for greatness together.” He further emphasizes the importance of rigorous preparation and the desire to elevate their chances of winning on a global scale, noting the shared vision of APA Hotels in aspiring to be number one.

The ad conveys the message, "JAPAN PRIDE Together to the Top," symbolizing the collaborative spirit and determination of both Moriyasu and the APA team as they prepare for challenges ahead. The first installment of this campaign, released in September, titled "Moriyasu's Letter," revealed the coach's quieter but fierce spirit. The new ad ramps up the intensity, showcasing Moriyasu’s proactive and aggressive approach as they set forth on their journey towards victory.

Moriyasu continued, “As we aim for the upcoming matches in England, these matches are crucial. We aspire to win and build confidence that will fortify our journey towards the main event.” His leadership bears witness to Japan’s ongoing quest for world-class status, aligned with APA’s ambitions in the hospitality industry.

The commercial describes the mutual motivation between the coach and the hotel group. It represents a significant partnership where the dreams of both entities unite in the pursuit of excellence on a global stage. The cohabitation of aspirations in sports and business exemplifies Japan’s cultural ethos of perseverance and diligence.

New Commercial Broadcast Information

- Title: JAPAN PRIDE Together to the Top
- Air Date: Starting March 28, 2026
- Broadcast Area: Nationwide TV commercials and additional web content in APA Hotels across Japan

To watch the new commercial, check out the following links:

The story behind the collaboration and their determination is beautifully captured in this new campaign, merging the ambitions of the Japanese national soccer team and one of the country’s premier hotel brands, representing a formidable alliance heading towards a shared global vision.