Persistent Systems Achieves Remarkable Growth in IT Services Brand Recognition Globally

Persistent Systems Achieves Global Recognition in IT Services

Persistent Systems, a prominent player in Digital Engineering and Enterprise Modernization, has made headlines recently by being identified as the fastest growing IT services brand worldwide in the 2026 Brand Finance IT Services 25 report. This revelation positions Persistent as a formidable force within the global IT landscape, notably ranking it as the 12th strongest IT services brand globally.

In the report published by Brand Finance, which is recognized as a leading consultancy in brand valuation, Persistent Systems witnessed an astounding year-over-year increase of 22% in brand value, soaring from $811 million in 2025 to an impressive $989 million in 2026. Through strategic repositioning from a simple digital engineering provider to a comprehensive enterprise transformation partner, the company has significantly sharpened its industry focus while implementing investments in sustainable platforms and outcome-oriented engagement models.

The Brand Strength Index for Persistent improved from 74.8 to 75.8, maintaining an AA+ rating that exemplifies increasing global awareness, trust, and consideration among clients. This recognition is not just a testament to the company’s growth but also reflects its sustained performance across various markets and its strong commitment to maintaining market relevance.

At the heart of Persistent's growth strategy is an AI-led, platform-centric approach that is reshaping how it delivers solutions for enterprise-wide transformations. The integration of AI within its operational models, coupled with a strong emphasis on responsible AI practices and data governance, has positioned the company as a preferred ecosystem orchestrator. Persistent collaborates with hyperscalers, innovative startups, and technology partners to further co-create solutions aimed at enhancing overall client outcomes, thereby solidifying brand credibility and accelerating deal closure rates.

Persistent Systems has recorded an impressive 23 consecutive quarters of revenue growth. The recognition from Brand Finance builds on the company's previous accolade as the fastest growing IT services brand in the 2025 Brand Finance India 100 report, which marked a staggering 468% increase in brand value since 2020. This track record strongly illustrates Persistent’s capability and potential for future growth.

Not only is Persistent focused on transforming its technological capabilities, but it also actively invests in cultivating a robust corporate culture. This includes award-winning employee benefits programs, the establishing of Persistent University, and comprehensive AI readiness initiatives to ensure employees are well-equipped for modern challenges. Furthermore, the company is committed to social responsibility, engaging in various community programs through the Persistent Foundation and upholding environmental, social, and governance (ESG) initiatives worldwide.

Shimona Chadha, the Chief Marketing Officer at Persistent, expressed that the recognition is indicative of the brand's purposeful growth as a partner in enterprise transformation. The substantive increase in brand value is rooted in engineering expertise, an adaptable operational model, and profound partnerships with hyperscalers, reflecting the company's commitment to elevate AI from being a mere experimentation tool to achieving enterprise-wide adoption. This recognition reinforces Persistent's enduring relevance and trust within global markets.

David Haigh, Chairman and CEO of Brand Finance, acknowledged Persistent’s rapid ascent in the tech service arena, attributing its growing brand value to consistent revenue growth and solid market execution. The firm's adeptness at leveraging its partnerships and its profound digital engineering capabilities have allowed it to lead large-scale transformation programs centered around AI.

About Persistent Systems
Persistent Systems (BSE: 533179, NSE: PERSISTENT) delivers AI-driven, platform-oriented Digital Engineering and Enterprise Modernization solutions to clients across varied sectors. With a workforce of over 26,500 spread across 18 countries, the company is devoted to innovation and client success. Its service portfolio includes software engineering, data analytics, cloud computing, and intelligent automation. Persistent is also recognized as a sustainable company, having achieved carbon neutrality and been included in various esteemed indices, including the MSCI India Index and the Dow Jones Sustainability World Index.

As the fastest growing IT services brand, Persistent continues to assert its place as a leading entity in the technological landscape, promising future innovations and sustainable business practices.