Gatsby's Ad Truck Featuring 'Waki ni wa, Kin.' to Hit Tokyo and Osaka Streets

Gatsby Launches Ad Truck Campaign Featuring 'Waki ni wa, Kin'

This summer, the men's cosmetic brand Gatsby is set to ignite the streets of Tokyo and Osaka with an innovative advertising campaign. As part of the promotional activities for their 'Gold Roll-On Series,' Gatsby will deploy ad trucks that play the catchy jingle 'Waki ni wa, Kin.' This unforgettable tune aims to resonate with city dwellers while offering a humorous take on perspiration solutions during the hot weather.

Starting from May 30 and lasting until June 13, the trucks will cruise through popular locations such as Shibuya, Omotesando, Shinjuku in Tokyo, and Namba, Shinsaibashi, Umeda in Osaka. The trucks will be active daily from noon to 7 PM, making them an integral part of the urban landscape.

Ad Truck Details

The ad trucks will serve as moving billboards armed with the hilarious and catchy 'Waki ni wa, Kin.' tagline, designed to prompt smiles and conversations among passersby. The campaign encourages participants to enjoy the playful spirits in the air while ensuring they're safe and considerate of traffic conditions. Observers are reminded to refrain from stepping onto the roadway for viewing and should avoid distracting the drivers, keeping safety as a priority.

Captivating Commercial

The promotion correlates with Gatsby's recent television commercial, where a character named 'WAKING' humorously showcases his refreshed underarms, accompanied by strong and comical assistants applying the gold roll-on. The ad effectively emphasizes the product's capability to combat odor and sweat, highlighting its impressive features through fun and engaging storytelling.

In the commercial, viewers can witness WAKING, portrayed by comedic talent Noda Crystal, performing a light-hearted routine paired with amusing lyrics about keeping sweat at bay.

Unique Product Features

Gatsby's EX Premium Type Deodorant Roll-On is crafted based on cutting-edge research on sweat glands. It boasts powerful antiperspirant and antibacterial properties, specifically designed to address and prevent odor production right at the source. The roll-on formula is touted as the strongest in the brand's history. Notably, its advanced adherence formula ensures that essential ingredients don't wash away, remaining firmly on the skin even given a sweat-inducing environment.

Moreover, with two types of antibacterial agents, this deodorant is optimized for the male skin, ensuring effective odor control. The quick-drying formula offers comfort by rapidly dissipating moisture, keeping the skin feeling fresh and dry. Its ergonomically designed bottle and large rollerball make application easy and convenient.

The EX Premium Type Deodorant Roll-On comes in fragrance-free and herb musk variants, both available in 60ml sizes. Outdoor enthusiasts and city-goers can find them at major retailers, drug stores, and other retail outlets—though availability may vary by location.

Engage with Gatsby

To witness the fun aspects of the campaign, viewers can check out the official commercial and behind-the-scenes videos available on YouTube, along with interviews that delve into the creative conception behind the catchy advertising and unique products:

For more information about Gatsby's offerings, visit their official website here. With witty marketing and adept product functionality, Gatsby continues to carve a notable niche in the men's cosmetics sector, helping men confidently manage sweat and odor in style!