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Fine'ry Expands Retail Footprint and Unveils New Exclusive Scents for Target

Fine'ry, the acclaimed fragrance brand at Target, is embarking on an exciting new chapter in its growth trajectory. Known for its refined scents that remain budget-friendly, the brand is set to significantly enhance its retail distribution. As part of this initiative, Fine'ry has made its debut on major digital platforms like Amazon and TikTok Shop, marking a substantial leap into major online marketplaces.

In addition to its digital expansions, Fine'ry is increasing its national reach by partnering with Walmart stores across the country, scheduled for a rollout in early 2026. This growth strategy coincides closely with the introduction of three new scents that are exclusively available at Target, launched in late December.

According to Piyush Jain, CEO of Maesa, the parent company of Fine'ry, this expansion is a pivotal moment for the brand. Jain expressed enthusiasm about the collaboration with Target and the positive reception from consumers since the brand's inception. He highlighted Fine'ry's commitment to democratizing fine fragrance, ensuring that high-quality scents are accessible to everyone.

Fine'ry’s latest offerings include three unique fragrances that are available in both Eau de Parfum and Fine Fragrance Mist formats. Here’s a closer look at the new fragrances:

• - Athena: A luxurious scent that blends soft vanilla notes with the richness of vanilla orchid and a warm base of vanilla bean, evoking a golden, radiant experience.
• - Dreaming In Coral: This fragrance exudes a sparkling, sunlit essence, combining lively prosecco with airy hibiscus and a hint of apricot, creating an effervescent scent reminiscent of a blissful summer day.
• - Desert Spirit: This captivating scent balances crisp white pear with delicate violet and earthy atlas cedarwood, designed to provide a rich woody and floral aromatic experience.

Since its launch, Fine'ry has won over customers with its unique voice and immersive brand experiences, including interactive campaigns such as the Fine'ry-verse pop-up events and collaborations with digital platforms like Roblox. These creative activations allow consumers to engage with the brand and explore new scent profiles in novel ways.

As it continues to expand into new retail channels, Fine'ry aims to reach a broader audience, solidifying its market presence while continually evolving its product offerings. The goal is to make sophisticated fragrance experiences accessible to more consumers, enhancing everyday moments with high-quality scents at affordable prices.

In summary, Fine'ry’s growth strategy underscores its dedication to creating memorable and accessible fragrance experiences for all, while solidifying its status as a key player in the fragrance industry. With its innovative approach and continued expansion, Fine'ry is set to captivate even more fragrance lovers in the future.

For those looking to experience these new scents, they are currently available at Target stores nationwide and on the Target website, making it easier than ever to find your next signature fragrance. Whether you're seeking something soft and inviting or vibrant and lively, Fine'ry's new offerings promise to elevate any fragrance collection.

For additional information about the brand and its latest releases, visit the Fine'ry website and stay tuned for further updates on their exciting journey.

About Fine'ry

Fine'ry has established itself as a prominent name in the fragrance landscape, focusing on providing exquisite scent experiences while promoting accessibility. Inspired by the latest trends and ingredients, the brand aims to create unique fragrances that resonate with consumers from all walks of life. Under the umbrella of Maesa, Fine'ry continues to innovate and expand its offerings, making luxury fragrance more attainable.

About Maesa

Maesa is a forward-thinking beauty company responsible for nurturing brands that innovate and inspire in the beauty and wellness sectors. With a commitment to creativity and consumer needs, Maesa is dedicated to bringing high-quality products to market at an accelerated pace.