Tequila Don Julio and Panadería Rosetta Celebrate Día de Muertos with Global Pop-Ups

Tequila Don Julio Partners with Panadería Rosetta for Día de Muertos

Tequila Don Julio is making waves around the world by celebrating the rich traditions of Mexican culture with an exciting pop-up experience for Día de Muertos. These events, known as Panadería Don Julio, aim to bring the spirit of the holiday to life in a vibrant and engaging way. This year, Tequila Don Julio is focusing on one of the most cherished traditions associated with this occasion: sharing pan de muerto, a sweet bread that symbolizes love and remembrance.

A Cultural Collaboration

Tequila Don Julio’s partnership with Panadería Rosetta, famed for its extraordinary baking led by the acclaimed chef Elena Reygadas, is the highlight of this year’s celebration. The pop-ups aim to create a unique atmosphere that honors the holiday's significance by mixing the traditional Mexican bakery experience with the lively vibe of a tequila bar. These special events will occur in over twelve iconic cities around the globe, reflecting the vibrancy and energy of Día de Muertos.

What to Expect at the Pop-Ups

Visitors to these pop-up locations can indulge in the delicious pan de muerto during the day and then experience a magical evening with specialty cocktails crafted by the renowned Handshake Speakeasy from Mexico City. Known as the top bar in North America and second in the world, Handshake's cocktails will further elevate the experience of celebrating this poignant holiday. Each pop-up will be adorned with candlelit Ofrendas, marigold decorations, and memorabilia that honor both the living and deceased, fostering a sense of community and remembrance among guests.

Sophie Kelly, Senior Vice President of Global Tequila and Mezcal Categories at Diageo, highlighted the importance of these events, stating, "This holiday is a celebration of love, legacy, and tradition, values that are at the very core of Tequila Don Julio." She emphasized the brand's dedication to bringing this vibrant occasion to life through collaborations with esteemed partners like Panadería Rosetta and Handshake Speakeasy.